Spartan's Keys to Success- Product Quality, Reliability, Highly Advanced Features & Client-centric Approach

Dr Vikram Mehta
"Operating the whole machine on your finger-tip is a major trend driving the industry. Our R&D is one of a very critical element of our organization where we conduct a detailed study – NPD (New Product Design) on the technological trends driving the industry, the technologies being offered by our competitors and also on the internationally available products. This helps us to design and offer products, which ensure not just topmost quality but also on maintaining its identity. Apart from offering highly advanced products, we're currently focusing on expanding our dealership networks and reach to tier II and tier III areas. We believe customer's proximity is key to success and hence our SPARSH initiatives help us connect to the customers across India," says Dr. Vikram Mehta, Managing Director, Spartan Engineering Industries Pvt. Ltd. in an interview with Maria R.

In spite of slow recovery signs of construction industry, Spartan has grown over previous year. How do you handle the tough economic times?
We will be able to revolutionise and achieve growth slowly. We have a lot of expectations from the prospects ahead in terms of business for our machineries. Moreover, we are also expecting positive growth from high rise constructions, which are gaining prominence not just in metros but also in tier-II cities. This also opens new growth avenues.

What are the advanced technological trends evolving in the construction equipment and material handling segment?
Whether it is related with safety, display features or limit switches, our process of manufacturing itself is highly technically advanced apart from our procedure of following FEA analysis. We stringently follow all these norms while introducing our machines. Moreover, ensuring reliability of our machines is one of the key factors. Even the designs of our products are created through specialized software called ‘Solidworks' – the most successful design software to develop product and engineering designs. The software is being widely used by major automobile, manufacturing, and numerous engineering companies worldwide.

What is your corporate philosophy and engineering attributes to develop sustainable and quality products?
Our R&D is one of our topmost priorities and is a very critical element of our organisation. We have about 28 staff working in our R&D unit. Our centre is fully-equipped with all the advanced software and technologies. We conduct a detailed study – NPD (New Product Design) on the technological trends driving the industry, the technologies being offered by our competitors and also on the internationally available products. This helps us to design and offer products, which ensure not just topmost quality but also on maintaining its identity. Operating the whole machine on your finger-tip is a major trend driving the industry. For instance, in the last Excon we participated, we prepared a software wherein the entire passenger hoists could be managed through iPhone application. Even in material hoists, we offer remote control features. We have touchscreen displays inside the hoist's cage.

Passenger Material Hoist
Which latest products have you introduced lately in the market and how have they been received?
We manufacture and supply machineries, which are used in various stages of a construction project – that is, from the foundation till the final execution stage. We have the Gladiator series of bar cutting machines, which are used in the foundation base of a construction project. We have the Aviator series – which is the material and passenger hoists, then we have the Hercules range of tower cranes and also SkyClimber as rope suspended platforms which are used in the finishing and maintenance purpose of a project. The products have been received very well by the customers. We could experience it during our nationwide Customer Meets conducted through our SPARSH initiative– it is an initiative where we interact with our customers. We conduct it by maintaining a client-centric attitude even in our marketing activities.

What are your plans to strengthen the pan India presence?
We try to reach out to people and explain to them how the machineries work, and today we are almost everywhere now. We are one of the first companies to have an app for our products. We also maintain a strong social media presence and project our company through newsletters etc. As mentioned above, our SPARSH initiatives help us connect to the customers across India. We will be focusing on expanding our reach to tier II and tier III areas as well by expanding our dealership networks. We already have 8 branch offices and 5 dealers across India.

Would you please brief us about your customer support services including customized training, spare parts support, and regular maintenance issues?
Spartan's efficient customer service department is one of its biggest strength. It delivers an MTTR of less than 24 hours. The company has set-up a wide network of offices across India and abroad. This also includes office set ups in major Indian metros like Chennai, Hyderabad, Bangalore, Delhi, Kolkata, Pune, Ahmedabad, & Kerala. At these locations, it has established highly effective call management systems with dedicated professional support staff. Over 150 well-trained & experienced technicians are available 24x7 across India for commissioning and maintenance of machines. Spartan believes in upgrading knowledge and enhancing the skill levels of its products and it drives this by conducting training programs by professionals on site. It offers to its customers both AMC (Annual Maintenance Contract) and PMC (Preventive Maintenance Clinics). AMC provides peace of mind to the customer during the duration for which the contract is held by maintaining the machines and providing training support. Spartan's customer delight department also provides technical solutions for various issues related to work sites, safety audits of machines etc. to keep the machines in best condition. All of Spartan manufactured machines are supported by PAN India availability of genuine spare parts from its spares team. The benefit of using Spartan spares is enormous as it contributes to better machine efficiency, longer machine life, and lesser safety risk thereby protecting client's investment. The company also offers its clients an option for a rate contract for Spartan spares. It is important and beneficial for clients to enter into a Spartan spares rate contract as it saves customer's time, money, and efforts.
NBM&CW November 2015
NBM&CW Celebrates 30 Years of Progress in the Construction Industry

NBM&CW Celebrates 30 Years of Progress in the Construction Industry

This month marks a significant milestone for our publication as we celebrate 30 years of dedicated service to the construction industry. For over three decades we have been relentless advocates for the adoption of technology, equipment

Read more ...

The Future of Indian Infrastructure Construction Landscape

The Future of Indian Infrastructure Construction Landscape

The Indian construction industry is poised for a significant transformation over the next two decades. With a strong focus on infrastructure development, India will invest over 1.40 trillion USD in the next five years on infra

Read more ...

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

Mechanization is helping projects become more financially viable. At KNR, we have become self-reliant by deploying our own equipment and new construction methodologies, which is also helping us optimize cost and time during

Read more ...

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE India is a frontrunner in sustainable construction equipment, offering electric excavators, wheel loaders, haulers, and compactors alongside advanced technologies for efficiency and flexible business models to meet evolving customer needs.

Read more ...

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon recognizes that innovation is the key to building sustainable, efficient, and durable roads for the future. They advocate for the adoption of advanced technologies throughout the entire project lifecycle - from materials and design to construction and maintenance.

Read more ...

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS Infrastructure is at the forefront of construction innovation, leveraging disruptive technologies like GFRP, HSFRC, UHPC, precast construction, and BIM to address labor shortages, enhance sustainability, and improve project efficiency.

Read more ...

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

With its innovative and cost-effective road building and rehabilitation machines, the Wirtgen Group has emerged as an undisputed market leader, offering customers tech-rich and value-for-money products.

Read more ...

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

We have implemented eco-friendly production processes and energy-efficient technologies to minimize our carbon footprint; we also adhere to stringent waste management protocols, and the principles of Circular Economy.

Read more ...

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex India, a leader in materials processing equipment like Powerscreen® mobile crushers and Finlay® screens, is at the forefront of sustainable construction. Their Hosur facility exemplifies operational excellence with a focus on clean energy, environmental responsibility, and digital tools for efficiency across their diverse product range including Terex® Washing Systems, Franna® cranes, and EvoQuip® solutions.

Read more ...

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

Thin White Topping/Ultra-Thin White Topping overlays are innovative pavement repair and strengthening solutions and are also cost-effective and less maintenance intensive, having demonstrated performance comparable to traditional

Read more ...

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

Action Construction Equipment (ACE) offers a comprehensive range of construction equipment – mobile cranes, Pick & Carry Cranes, fixed tower cranes, backhoe loaders, and more – while pioneering sustainable solutions and advanced technologies like automation and AI for next-generation construction.

Read more ...

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers, Asia's largest crane rental company, leverages its extensive fleet of cranes and expertise to address infrastructure growth in India. They offer comprehensive solutions including logistics, erection services, and project management for diverse sectors like wind energy and refineries.

Read more ...

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB India leads the way in digital construction with JCB LiveLink for their iconic Backhoe Loaders and other machines, offering real-time data, improved efficiency, and Industry 4.0 adoption for smarter manufacturing.

Read more ...

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Ambuja Cements and ACC’s focus on Digitalisation and AI-driven strategies are delivering exceptional solutions. By embracing cutting-edge technologies and fostering a culture of innovation, we are offering best-in-class products and

Read more ...

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter India, a leader in concrete equipment, offers a wide range of innovative products – batching plants, concrete pumps, mixers and waste recycling plants – to promote sustainable and efficient construction practices.

Read more ...

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group champions sustainable practices in the EPC industry, focusing on renewable energy, green buildings, and innovative technologies for a greener future.

Read more ...

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana leverages R&D to develop cutting-edge crushing and screening equipment, including high-capacity jaw and cone crushers, for optimized production and reduced costs per ton.

Read more ...

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

At SGES, our team brings over 200 years of collective experience in solving complex geotechnical problems; by quickly providing tailored solutions, we assist clients in making timely decisions, thus avoiding time and cost overruns.

Read more ...

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany India discusses their Intelligent Service Platform with telematics and analytics, commitment to electric vehicles like the SKT105E mining dump truck, and plans for hybrid construction equipment.

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.