Caterpillar introduces wheel loader & Excavator for Indian market
Caterpillar's Commitment is to Meet Market Requirements and Achieve Leadership in India
Highlighting Caterpillar's manufac- turing excellence and latest innovation he informed, "As part of our strategic plan, we recently launched the Cat® 320D2 which is an upgraded version of its predecessor 320D. In April 2012, Caterpillar launched the company's new backhoe loader manufacturing facility in Thiruvallur near Chennai. The new facility not only strengthens the company's growing presence in India but also augments the distribution channel for this popular earthmoving machine by bringing in enhanced local production capabilities."
"In addition, Perkins is set to begin manufacturing its powerful 4000 Series engines in India, following the decision by parent company Caterpillar to invest $150m in a new plant. Initially, the facility will have the capacity to produce around 3,000 engines per year with the capability to increase to 5,000 engines. Beside this, the company has also invested in component manufacturing. First, we expanded engine production at its facility in Hosur adding production of the Cat 3508 engine," he added.
Talking about Caterpillar's sales and distribution strategy he said that Caterpillar is committed to achieve market leadership in India. "We will continue to explore and develop products that will meet Indian market requirements and leverage regional and global product strategies to allow synergies with India. In addition, we are investing in our supply chain, logistics and every aspect of our global business model by strengthening product distribution and product support networks."
For our industry, we believe that the most effective solutions are delivered to customers by being available at the right place at the right time. We are continuously ramping up our services and distribution network across India which will improve our capability to supply high quality service parts and highly skilled service engineers close to our customers. Our availability vision is to be within a 100 km radius of our customers.
Increasingly, India is employing the concept of the "right tool for the right job." In this context, Caterpillar dealers are in an excellent position to provide sound advice. Completing a value analysis and selecting from a range of world class Cat construction equipment and work tools to enable customers to increase productivity and improve safety of workers, he added.
He informed that to showcase their wide product portfolio to quality gathering, Caterpillar, at Excon 2013 displayed the new 950 GC Wheel Loader and the 320D Series 2 Hydraulic Excavator as well as six other Cat® machines. The company's comprehensive display of big iron is coupled with an expanded suite of technology products to show contractors in India and the region that Cat products are BUILT FOR IT™. The Caterpillar exhibit presented machines and services for a broad range of applications and business situations.
Talking about the growth opportunities in the Asian market and role of Excon in promoting their products Mr. Philip Pollock, Marketing Manager, Asia Pacific, Caterpillar Global Construction & Infrastructure said, "India and southern Asia are important markets for our business, and we continually invest in new products and services that will bring value to our customers in this region. Excon gives us an opportunity to engage with representatives of a wide range of businesses and governmental organizations and to present the strengths and advantages of Caterpillar—quality products, state-of-the-art technologies and excellent after-sales service and support. Caterpillar support services, such as local Cat dealers' product support capabilities, are unmatched. Visitors at the show have seen that we have the right products and services to help them do their jobs more effectively and to assist them in meeting their business goals."
NBM&CW January 2014
