At Excon, MNEL's focus will be to create awareness and introduce its new range of engines suitable for various construction equipment applications, he stated, adding that participation at this event gives us various opportunities to interact and offer superior power solutions to market leaders of construction equipment Industry. Time to market is the key value offering of Mahindra Navistar Engines to help OEM's launch new products in the market with shortest possible time. We offer extensive engineering support during the phase of application design. Lead time of proto engine availability is minimal and matches the expectation of OEM's. We work on Co-creation of the product with our customers and customize the engine to suit the specific applications. We leverage Excon to have valuable customer inputs for making continuous improvements in our products by closely understanding the unstated needs of our customers.
Elaborating further he said, we have already created a niche in the market with our MAXXFORCE 7.2, 6 cylinder engines in trucking industry with our trucks, tippers receiving huge success in market. We have entered into new business areas of supplying engines for power generation, construction equipment industry like wheel loader, excavator, concrete pump, etc. We are already working closely with market leaders in construction equipment industry and shortly bringing a wider range of engines to the market. High reliability and lower cost of operation are the key differentiators of our products backed by superior engine technology. Our engines comply with most stringent emission norms currently prevail. It also gives an opportunity for future ready products.