Haulotte Group sets up base in India

Haulotte Group

French major Haulotte Group, a global leader in manufacturing Aerial Work Platform and Telehandler has expanded its presence in Asia through its new subsidiary Haulotte India. The group which is ISO 9001 certified, designs manufactures and markets a wide range of products focused on aerial work platform and material handling equipment.

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Alexandre-Saubot
Mr Alexandre Saubot
The Indian market, already familiar with Haulotte machines, will benefit from the Mumbai office, which according to Mr Alexandre Saubot, CEO, Haulotte India is being set up as a hub for equipment and spare part sales, technical and maintenance support for Haulotte machines serving the country. "We are really proud to serve the India market, and now to be a local partner who listens and serves customers, providing them a service tailored to specific needs with a flexible and diversified offer. We have decided to reaffirm commitment to our Indian customers. Haulotte Group and Haulotte India are fully committed to our customers with a strong and ever growing presence in Asia," says Mr Saubot.

Strong backbone

Scissor Lift
The Haulotte Group has grown with the base strength of steam locomotive which later paved the way to manufacture mechanical diggers and then mobile cranes and derricks. Pinguely and Haulotte were founded in 1881 and 1924 respectively by Alexandre Pinguely and Arthur HAULOTTE. These two companies, over their entire expansion, have tuned their engineering competences to the needs of their markets and in 1995, they merged and aerial work platform became the core business of the new entity Pinguely-Haulotte. Later in 2005, Pinguely-Haulotte was renamed to Haulotte Group along with its logo and the business model was turned around to focus on the manufacture of articulated work platforms, scissor lifts, telescopic work platforms and vertical mast work platforms. In 2008, Haulotte Group acquired American scaffolding leader Bil-Jax.

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With 6 manufacturing plants and 7 products range available in over sixty models, the Haulotte Group is world no. 3 and Europe no.1 manufacturer of material lifting equipment. Its excess of 1600 employees are spread in 5 continents. The company declared revenue of Euros 306.9 million in FY 2011, followed by a sales growth of 25% in Q2 of 2012. Their manufacturing operations spread across France, Romania, USA and China, are geared to adapt to demand fluctuations and specific market conditions. Sales and services are covered by 20 subsidiaries and offices in strategic markets and supported by a distributor-network giving coverage in more than 100 countries.
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The company's service solutions include users' training, technical assistance with machines, spare parts and turnkey solutions. Haulotte also keeps up an equipment rental business in selected geographies as brand establishing exercise.

With a ear on the ground

The spread of Haulotte's presence across the globe is a part of their strategy to be a local partner that listens and serves customer's specific needs. This renders a scope for flexible and diversified offers. Treating rental companies as partners in developing projects, the Group inculcates customer feedback and requirements to enhance product lines through its continuous R&D. Product customization also comes from the diverse verticals like logistics, manufacturing, airports, maintenance and retail services by their machines.

With this perspective and the mission to achieve customers' proximity by providing the best product and service solution, Haulotte India is a first-step towards building a long-term relation with the region.
NBM&CW June 2013
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