Rajinder Raina
Mr. Rajinder Raina GM-Marketing, ECE
Escorts Construction Equipment's (ECE), DIGMAX series of backhoe loaders which was introduced in 2010, got a decent response from the market in a very short span of time due to its technically advanced features in terms of higher reaches, higher break out force, better productivity, and fuel efficiency compared with the best in class.

After monitoring the performance of the first lot of 500 units, some changes were incorporated to increase the abuse value that the product has to live with. ECE, introduced a redefined version-DIGMAX II, which not only has everything that matters most–economy, efficiency, power, reliability but also has some enhanced features, which clearly reflect Escorts' belief and commitment towards manufacturing products that go at par with the latest in the industry standards and advanced technologies.

ECE DIGMAX II Backhoe Loader

It is equipped with 'Equipment Management System' which functions as effective diagnostic & tracking tool. Digmax II Has faster cycle time, lower fuel consumption, and a built-in-infotainment system.

DIGMAX II is registering growth consistently by garnering increased market share. It has got acceptance with all the leading finance companies in the industry.

The machine features a durable and reliable chassis, boom, dipper and loader arm structure specially designed for Indian application with 'high tensile strength' steel. Moreover, it has ergonomically designed spacious operator cabin with large windows that gives all around visibility and promotes job site safety which enhance operator comfort & thereby productivity.

Besides these USPs, ECE is strengthening the brand of 'DIGMAX II' through better product support, ensuring 97-98% availability of its backhoe loaders through total packaged services. This involves, operations and parts availability, lubrication, and maintenance contracts at competitive costs post warranty period.

The marketing activities like electronic media commercials, display at prominent airports, hoardings & wall paintings have been taken up to improve visibility.
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