The group has grown into a global corporation in a short time and has 10 large industrial parks in China, along with manufacturing, and research and development bases in America, Germany, India, Brazil and Indonesia. Sany currently has more than 60,000 employees globally.
The product lines currently being promoted by the company in the Indian market include Trailer Pumps, Drilling Rigs, crawler cranes, truck-mounted cranes, all terrain cranes, rough terrain cranes, crawler excavators and motor graders. The company also offers port handling equipment such as reach stackers and container handlers. In 2011, Sany's Trailer Pump set a new pumping record in India by a single pump delivering concrete vertically to a 290m height at prestigious project in Mumbai.
The company started domestic production of crawler excavators and crawler cranes at the beginning of 2012. Currently, the company is focusing on crawler excavators, whose sales have grown from 66 units in 2011 to 243 units in 2013. However, the production of crawler cranes was suspended in 2013 due to the decline in market demand, while the company has started to manufacture selected models of truck-mounted crane in 2014.
Sany, a leading manufacturer of crawler cranes in the world, markets its crawler and mobile cranes directly to its customers. It has produced and delivered 3600 T lifting capacity crawler crane SCC86000TM, the largest of its kind in the world.
The company's strategy to stay ahead of its competitors is by manufacturing industry leading quality products and frequently upgrading them. To achieve this, Sany invests around 5-7 per cent of its sales revenue every year in research and development activities.
Apart from providing quality products, Sany India has also swiftly expanded its marketing and product support network across the country. To provide most services and parts support to its customers, it has established Five regional offices and warehouse across all regions in India, in addition to its main ware house in Pune. Besides, it has also established a strong network of around 22 dealers across India to cater to the business and provide support to all its customers and associates. It has set a target of scaling up this number to 25 dealers to provide 4S solutions (Stock, Sales, Service & Spares Support). In addition to its dealer network, it currently employs over 260 persons in marketing, research and development, production, distribution, and service.
Moreover, the company has invested Rs.3.0 billion for setting up seven '6S' service centres in Ahmedabad, Bangalore, Kolkata, Chennai, Hyder- abad, Mumbai, and New Delhi. '6S' was a concept pioneered by Sany globally in which it centralises six different functions: sales, spares supply, service, survey, show and school at one location.
SANY, a global leader in manufacturing of construction equipments including crawler cranes and excavators is gearing up to escalate the future of Indian construction industry with its ultramodern and global quality product range. It plans to increase the local content to 50% in value terms in its manufactured products. This will enable the company to improve its responsiveness to customer's needs as well as be more cost competitive. It also plans to introduce new products such as reach stackers for use in ports, mining trucks for the coal sector and the indigenously developed backhoe loader. SANY India plans to follow a four-pronged strategy in order to increase its market share and presence in the country.