Tata BlueScope Steel Launches PRISMA® to Meet India’s Construction Needs
India's construction industry is experiencing robust growth, driven by urbanisation, infrastructure development, and government initiatives aimed at enhancing housing and commercial spaces. This construction boom is characterised by a significant transition from traditional materials to more advanced, eco-friendly solutions, such as coated steel, which is durable and highly customisable.
The industry has struggled with finding materials that not only meet these standards but also offer design flexibility and thermal efficiency, without compromising on quality. Addressing this need, Tata BlueScope Steel has introduced PRISMA®, a next-generation pre-painted alloy-coated steel solution that merges aesthetic appeal, superior strength and environmental sustainability.
PRISMA®, a pre-painted 55% AL-ZN alloy coated steel coil, is a premium, high-performance solution designed to meet the needs of customers seeking customised roofing and cladding options. This colour-coated steel coil offers a high-gloss finish that enhances its visual appeal, with exceptional scratch resistance for long-lasting durability—ideal for new-age sustainable infrastructure and industrial growth. Developed through rigorous research and innovation, PRISMA® addresses critical material performance challenges to ensure long-term reliability in diverse environments.
This breakthrough product aligns with Tata BlueScope Steel’s commitment to providing world-class solutions while maintaining a focus on quality, performance, and design excellence, especially for India’s rapidly expanding Tier 2 and Tier 3 markets.
PRISMA® is manufactured at advanced coated steel manufacturing plants, reinforcing the company’s dedication to cutting-edge production standards. It continues the legacy of Tata BlueScope Steel’s innovation-driven excellence, ensuring that PRISMA® embodies the reliability and quality that the Tata BlueScope Steel name stands for.
“PRISMA® is a testament to our commitment to delivering advanced, sustainable and high-value steel solutions that cater to India’s evolving infrastructure needs. At Tata BlueScope Steel, our purpose is larger than just delivering quality products—it is about creating lasting impact through #ShelterForAll, ensuring safer and more sustainable roofing solutions for generations to come," said Priya Rajesh, DGM Marketing & Corporate Communication, Tata BlueScope Steel.
For architects and builders, PRISMA® offers greater design flexibility, enabling bold, aesthetic structures without compromising on durability. Its premium appeal, long-lasting performance, and ability to elevate modern infrastructure make it an ideal choice for roofing, cladding, interiors, and industrial applications.
Beyond its aesthetic and durability benefits, PRISMA® also plays a crucial role in promoting healthier and more sustainable construction practices. With the launch of PRISMA®, Tata BlueScope Steel strives to replace harmful materials with safer, environmentally friendly coated steel alternatives.
Key Benefits of PRISMA®:
- Unmatched Durability: High-strength material ensures long-lasting performance in diverse environments.
- Cool Comfort Technology: Advanced coating technology helps maintain cooler interiors, enhancing energy efficiency.
- Sustainable Alternative to Traditional Materials: Provides a safer, eco-friendly roofing and cladding solution.
- Premium and Customizable Solutions: Designed to meet specific customer needs with superior quality.
- Compliance with Industry Standards: BIS-approved for quality and safety assurance.
Looking ahead, Tata BlueScope Steel is committed to pushing the boundaries of coated steel innovation. Research and development efforts are already underway to further enhance product performance, increase sustainability measures, and introduce new aesthetic options to meet the growing demands of India’s infrastructure and real estate sectors.
"We extend our gratitude to our valued customers for their unwavering support. Their trust motivates us to continue innovating and delivering best-in-class solutions that drive the future of the value-added steel industry," added Priya Rajesh.
