Nippon Paint India Launches Color Vision Book 2024-25
Nippon Paint India (Decorative) has launched its Color Vision Book for 2024-2025, that forecasts color palettes for the youth and divisions (regional zones) for the first time. The Nippon Paint Color Vision’s foresight system is structured based on the copyrighted method of Dr. Kaustav Sengupta. The method involves a unique ‘Color Foresight Cube’ that maps color signifiers through signals and drivers to indicate the ‘shift’ and understand the pattern of plausible color directions based on emotional, bio-behavioral, cultural, and social metatags. “In this method, each meta tag (social or bio-behavioral) is associated with a color and updated into the cube. The cube using its technology creates patterns across the 3 segments - north, south, and youth. These patterns are then deciphered and collated as colors representing the current overall mindset of the people across these segments,” said Mahesh Anand, President, Nippon Paint India (Decorative).
📅Published on:
27 February 2024
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