Manitou Group Launches "LIFT" Roadmap to Drive Innovation & Sustainability
Manitou Group has unveiled its new “LIFT” roadmap to consolidate its worldwide leadership and provide differentiating solutions to its customers, by committing its employees and partners to innovate, on solutions with a positive societal and environmental impact. This strategic plan, approved by the Board of Directors, covers the years 2026 to 2030, and is structured around the following axes:
Leading on material handling and people elevation markets: Manitou Group will consolidate its leading position in telehandlers and to reinforce its presence of the aerial work platform market.
Innovating with sustainability and customer-driven mindset: the group is accelerating its energy transition by expanding its ranges of electrical machines and associated services tailored to customer needs. Circularity is also at the heart of its ambitions, with the deployment of reconditioning centers and the development of "retrofit" offers.
Focusing on customer experience: drawing on the expertise of its dealer network, Manitou Group is organized to offer its customers the best possible experience. The company plans to drive its transformation by accelerating its digitalization and use of data.
Transforming ourselves for tomorrow: focusing on two key issues: "human resources" and "competitiveness." Manitou Group will transform its employer brand to attract talent and improve the experience of its employees worldwide. The company also plans to launch ambitious programs to boost competitiveness and accelerate the development of new products and services.
To better meet customer expectations and the specific needs of its markets, the group is transforming its operating model from a two-division organization (Products division and Services and Solutions division) to one based on three geographical zones: North America, Europe and LAPAM (Latin America, Asia-Pacific, Africa and the Middle East).
This strategic plan is accompanied by the Group's objectives* for 2030:
- Revenues in excess of €3.8 billion
- Recurring operating income in excess of 7.5% of revenues
- Recurring EBITDA in excess of 10% of revenues
- 28% of machines sold are electric
- 600 M€ investment over 5 years
Michel Denis, President & CEO of the Manitou Group, adds: "Faced with a geopolitical and economic environment of unprecedented volatility, and ever-increasing competition, we must continue to adapt constantly to consolidate our leadership and offer ever more sustainable and efficient solutions to our customers. It is in this spirit and with these convictions that we have designed this new ‘LIFT’ strategic roadmap. To achieve our objectives, we also need to change the way we are organized to reinforce agility, commitment, and customer proximity. Our project is based on a division into three geographical zones, each of which will be able to manage its own sales performance and industrial efficiency. The combination of all the initiatives in this strategic roadmap and this new operating model project will enable us to carry out the profound transformation needed in a changing world."
