JSW Cement enters construction chemical sector

Sajjan Jindal-led JSW Cement has entered the construction chemical sector with the launch of a unique green product range in the category. The sector offers new opportunities for JSW Cement to combine innovation in concrete mix products with responsible construction as the product range consumes less water during application. Also, it replaces the use of river sand during concreting with screen slag, thereby conserving natural resources and contributing to the prevention of landslides, floods and air pollution. This makes JSW Cement's construction chemical products one of the most environmentally friendly ranges currently available in the market.

The current market needs consistent quality and a regular supply of raw materials for making concrete. An unorganized market for the same also restricts the choice of credible supplies for contractors and individual home builders. All these issues are being addressed by JSW Cement's Construction chemicals products, which offers consistent and credible quality and availability throughout the year.

JSW aims to find new avenues to preserve natural resources. G. Veera Babu, Chief Manufacturing Officer at JSW Cement said, "In the cement business, we launched India's first Green cement more than a decade ago. The company's focus on process re-engineering ensures that all our products are future-ready and are aligned with India's climate change commitments to reduce carbon emissions and conserve natural resources."

The manufacturing unit in Vijaynagar, Karnataka, will use in-house raw material to allow the company greater control over quality and consistency during the manufacturing process.

Mubin Hussain, Business Head, Construction Chemicals, informed that the construction chemicals & dry mix industry sector is about ₹12,000 crore with an expected CAGR of 10% over the next few years. With advances in green product technologies, this sector will see a dynamic shift from conventional construction mix ratios to extracted by-product engineered compositions. These product segments are expected to grow four-fold by FY25. The company's product range comprises Enduro Plast ready mix plaster, Krysta Leakproof integral crystalline waterproofing compound and Duraflor floor hardener. With the exponential growth seen over the years in the construction chemicals category, JSW's focus on the dry-mix mortar market is expected to reach a contribution of 10 per cent for JSW Cement's consolidated revenues within the next 4-5 years.