To strengthen the Southern market strategy, with the start of the new terminal, the company has also launched a new product, QUICKCEM that will cater particularly to the precast and hollow block segment in the respective states.
QUICKCEM is one of the best superior quality new generation green cement and therefore falls under the premium category. The product is manufactured using the best limestone available in South India with optimum fineness and with a low percentage of alkalies, chlorides, and magnesia, which ensure better durability of the concrete structures. Due to the development of high early compressive strength, QUICKCEM provides a lesser de-shuttering period, high early compressive strength of concrete, and results in saving cement consumption. This newly launched product will be packed in a BOPP bag to deliver dust-free bags to customers.
QUICKCEM is ideal for use in the construction of concrete precast structures, residential and commercial projects, and roads, and by major RMC manufacturers, as it will help in making a highly compressive design from concrete. Anoop Kumar Saxena, CEO-VICAT INDIA, said “Bharathi cement has always been a preferred choice of customers in the region where it operates and therefore it is important for the company to proactively address the growing demand. With that objective a new terminal facility is set up and QUICKCEM is launched to maintain competitiveness by improving the service level.”
These initiatives are part of VICAT Group’s low-carbon roadmap aimed at reducing its carbon footprints.
Said Guy Sidos, VICAT Group Chairman and CEO: “With its rapid infrastructure development and urbanization, India proves to be a key market for our business. By investing in the new terminal, we align with our commitment towards India’s progress and growth. Coimbatore Terminal is the 2nd terminal of VICAT India after Mumbai terminal which was set up in 2018. With our new facility along with our team at India operations, which is known for quality consciousness, efficiency in operations, and customer service, we endeavour to offer the best quality cement with an excellent service level.”
The Coimbatore terminal is a fully automated packing and distribution facility of 0.75 MTPA capacity and will be operated with only 16 employees. With dedicated own container wagons and a 24-hour loading facility, it is the first in the Indian industry to have end-to-end logistic automation for transportation of Bulk Cement in containers, which will directly serve customers without any warehouse. The facility is equipped with infrastructure for loading bags as well as bulk cement for serving the major markets of Tamil Nadu and Kerala. This will enhance customer service level and cost competitiveness in the region.