ANAROCK Launches ANAROCK.AI, India’s First Comprehensive AI Platform for Residential Real Estate Sales

ANAROCK, one of India’s leading real estate services firms, has officially launched ANAROCK.AI, an advanced AI-powered residential sales platform designed to transform property sales, customer engagement, and channel partner productivity. The platform integrates generative AI and predictive AI/ML, making it one of the most comprehensive AI solutions in the Indian real estate industry.

Developed over two years, ANAROCK.AI features nine AI-driven tools grouped into three core suites:

ANAROCK’s Genie Suite (Generative AI) includes Walk-in Genie, CP Genie, ORM Genie, and Referral Genie—AI chatbots and voice bots designed to engage customers and channel partners across multiple touchpoints.

The Astra Suite (Predictive AI) uses eight years of proprietary ANAROCK data—including 7 million customer enquiries and 90,000 property sales—to identify high-intent leads, revive dropped opportunities, and enhance sales team efficiency. Tools include Astra Platinum, Astra Phoenix, Astra Hire, and Astra Sales Boost.

The third component, CP 360, strengthens channel partner engagement through CP Ranker, CP Genie, and Walk-in Genie, helping brands optimise partner selection and improve sales conversions.

ANAROCK.AI aims to significantly improve sales velocity, customer experience, and operational efficiency across India’s residential real estate market.

Proven Results

Sunil Mishra, Chief AI & Strategy Officer, ANAROCK Group, explains, “Four core tools are in operation since 2024 across 80+ projects, contributing to 700 home sales valued at INR 750 crore - accounting for 10-15% of total sales in these projects. On an average, AI-assisted bookings now contribute 15-45% of all sales in leading ANAROCK-mandated projects – in fact, they enabled as much as 60% of sales in a recent project mandate in Chennai. The top 10% of leads initially identified by Astra Platinum yield as much as 40-60% of our bookings.”

Key Impacts

ANAROCK.AI tackles critical sales challenges. Walk-in Genie engages 24/7 with dropped leads and night leads, Astra Phoenix re-engages 8-9% of failed leads to contribute 5-6% of total bookings, and CP Ranker identifies that top 5% of channel partners which generate 40-50% of bookings. The complete suite potentially accelerates sales while reducing marketing costs and improving homebuyer experience through instant, personalized engagement.

Market Imperative

According to ANAROCK data, housing sales across India's top seven cities declined 9% year-on-year in Q3 2025 to 97,080 units - down from 1,07,060 units in Q3 2024 - highlighting a pressing need for innovative sales acceleration tools. While unit sales dropped, the total sales value paradoxically surged 14% to reach INR 1.52 lakh crore, driven primarily by premium and luxury housing demand. Price appreciation has reached 9% year-on-year, with average residential prices climbing from INR 8,390/sq. ft. in Q3 2024 to INR 9,105/sq. ft. in Q3 2025.

“This market paradox reveals a fundamental shift in buyer behaviour and seller strategy," adds Anuj Puri, Chairman – ANAROCK Group. "Buyers are willing to pay the price for branded quality, and developers are increasingly competing for a pool of high-intent customers focused on premium properties – however, many players lack the tools to efficiently identify and engage these buyers in today's digital-first environment.”

The Millennial Factor

Over 80% of prospective homebuyers begin their property search online. Millennials and Gen Z, who will constitute 60% of India's homebuyer base by 2030, expect seamless digital experiences including virtual tours, instant engagement, and AI-powered personalized recommendations. 73% of active real estate seekers engage with real estate platforms at least three times weekly.

“This divergence underscores a critical challenge facing developers - efficiently converting high-intent leads in an increasingly selective market,” adds Puri. “The market is witnessing a demographic transformation with tech-savvy younger buyers now dominating purchase decisions. Over 80% of prospective homebuyers begin their property search online. Millennials and Gen Z, who will constitute 60% of India's homebuyer base by 2030, expect seamless digital experiences including virtual tours, instant engagement, and AI-powered personalized recommendations. 73% of active real estate seekers engage with real estate platforms at least three times weekly.”

The market imperative is clear - developers must deploy sophisticated AI-driven tools that can engage this digitally native audience 24/7, identify high-conversion leads from massive inquiry pools, and deliver the instant, personalized experiences that modern homebuyers demand. ANAROCK.AI directly addresses this critical market gap by combining generative AI engagement tools with predictive analytics to accelerate sales velocity in an increasingly competitive and digital-first real estate landscape.