Sterling Developers: Ramani Sastri, Chairman & Managing Director
The real estate industry is uniquely positioned to benefit from big data.
AI and machine learning will help make the data more actionable and improve efficiencies of projects and offices. Robust ERP systems also allow for the alignment of multiple teams towards specific goals and accountability for actions taken. Virtual reality and augmented reality have become increasingly important and valuable as it helps us engage with potential customers even remotely. It has certainly made the online search and home buying experience even more exciting and accessible.
While the real estate industry may have been slower to adapt to changing technologies, it is catching up fast now. Many tech start-ups have created tools to reduce the pain point for the real estate sector. We do not see any major challenges in acquiring disruptive technologies and as more such technological innovations are launched, residential real estate is only primed to grow further.
Our marketing and sales have been driven completely digitally during the pandemic.
The marketing vertical within the real estate fraternity is coping with some unique challenges. Adoption of new technology for reaching customers and communicating sensitively have become the new norm. We have been connecting with our customers through interactive and engaging communication methods and have deployed a series of new prop-techs such as 360-degree tours of projects, 4D virtual project walk throughs, and video conferencing, to provide prospective buyers an immersive experience of the property.
The way the world functions has seen a complete overhaul. For a real estate brand like us, selling apartments and villas from a makeshift office at home was unthinkable, however, continuing with business functions in such challenging times has taught us the importance of being agile.
Employees’ health and safety are integral components of all our initiatives.
We have undertaken a series of initiatives like medical health check-ups, talks with health specialists, and information on health facilities and services available. Vaccination of our employees is being taken up. We believe that having empathetic conversations that allow for honest feedback and giving regular recognition to employees helps in making them feel valued by the organization and in boosting their morale.
NBM&CW July 2021
