OTIS: Rapid Urbanization is Expanding Elevator & Escalator Market

Sebi Joseph
"Population in India's cities is growing at a rapid pace which is driving the increased need for housing and infrastructure. To support this growth and urbanization, the elevator industry is playing an important role and also expanding its market day-by-day. According to the Industry experts, the Indian segment for elevators is expected to grow to 70,000 units per year by 2017," says, Otis' Managing Director, Mr. Sebi Joseph in an interview with Maria R.

What is your overview of the elevators & escalators segment in India in view of the new Government's focus on Infrastructure development that include the proposal for 100 smart cities, modern transport infrastructure facilities, etc. across the country?
According to a report from The McKinsey Global Institute, by 2008 India's cities were already home to 340 million people, roughly 30% of the country's population. By 2030 India's cities are expected to grow to 590 million people or 40% of the population. The Indian government's announcement to set up 100 new smart cities is, in a sense, recognition of this mega-trend.

As urbanization drives the increased need for housing and infrastructure, the elevator industry will play an important role in supporting that growth. Industry sources state that the Indian segment for elevators is expected to grow to 70,000 units per year by 2017.

How do you view Otis' landmark win for supplying 670 elevators and escalators to the Hyderabad Metro Rail project which is one of the largest single contracts in the history of the Indian elevator and escalator industry?
Otis is proud to have won the elevators and escalators contract for Hyderabad Metro Rail Project by L&T Metro Rail (Hyderabad) Limited (LTMRHL). Through the contract, Otis will supply and install 670 elevators and escalators, including 260 Gen2® Premier elevators and 410 units of 520 NPE escalators, which will be installed in more than 65 metro stations, workshops and other buildings at depots. Otis will also maintain the units for 10 years after the warranty period.

This win affirms Otis' position as a major vertical transportation supplier to metro systems worldwide. Our experience with the Taipei Metro System, Shanghai Metro Line 6, Singapore East-West Metro Line, Tianjin Subway, Beijing South Railway Station, etc., will all help in delivering the best solutions for this prestigious project.

This is a landmark win for Otis as it is one of the largest single contracts in the history of the Indian elevator and escalator industry. We are extremely delighted to collaborate with LTMRHL on a project that was considered one of the top 100 strategic global infrastructure projects by the Global Infrastructure Leadership Forum in New York.

Could you please tell us about the technology of Gen2® Premier model of elevators and 520 NPE model of escalators?
The Gen2® Premier elevator system combines the benefits of energy efficiency and environmental responsibility along with Otis' longtime emphasis on passenger safety and comfort. This equipment includes the innovative Gen2® flat belt system that replaces conventional steel ropes. The Gen2® Premier machine's compact size eliminates the need for a machine room. This system also consists of the PULSE™ belt-monitoring system, which electronically monitors the status of the belt 24/7, 365 days a year. Gen2® elevators, equipped with the energy-conserving technology of Otis' ReGen® drives, are capable of reducing energy usage by up to 75% when compared with conventional systems with non-regenerative drives. ReGen drives reduce energy usage by capturing the energy normally dissipated as heat during braking and feeding this energy back into the building's internal electrical grid for use by other building systems, such as adjacent elevators and lighting.

The 520 NPE escalators cater to public transport and heavy traffic environments by offering exceptional safety, reliability and service-friendly design. Interfaces for remote monitoring and control enhance safety in operation.

Would you like to discuss any other green or smart technology which has been introduced by OTIS recently?
Otis has come up with a new elevator from the Gen2 range titled, Switch. The Gen2 Switch is an easy to install, single-phase battery operated, elevator system that will be a boon to parts of India that suffer from frequent power cuts. Under normal running mode, the single-phase power supply charges a pack of batteries, which in turn supplies power to the elevator motor. In the event of a power failure, the battery pack continues to operate the elevator for up to 100 trips, eliminating the inconveniences of a power outage. It's also simpler as it uses 230 volts single-phase power supply instead of conventional three-phase 400 volts power supply, thus making it "Plug & Go." Its environmentally sustainable design coupled with its compatibility with alternative energy sources like solar panels makes it truly sustainable. This is the latest and biggest innovation from the Gen2 range that is geared towards efficiency whilst providing environmentally responsible features and benefits.

Elevators demand for small size individual projects of around 3-4 storey buildings are generally taken over by low-cost countries' products. What marketing strategies are you adopting to capture the share of this fast growing segment where price is a big concern?
The residential segment accounts for a large share of the elevator industry. For low rises, we have and are working continually on developing a range of indigenous solutions that will be specifically designed for, and targeted at this segment.

Could you brief us about your recently expanded and modernized Bangalore facility and its impact on your offerings? A word about your India specific R & D Wing.
The current factory at Bangalore is being expanded to more than triple the size it was and will double in production capacity. It will include one of India's tallest test towers. We are currently pursuing the Indian Green Building Council's Gold Certification for our Bangalore factory. In addition we are also investing in engineering resources and capabilities.

What is your view on the Indian safety standards for elevators and escalators?
India does not have a national regulatory body that defines safety standards for elevator manufacturers. While there are standards issued by the Bureau of India Standards, these serve as guidelines and are only mandatory in the states of Haryana and Tamil Nadu. In addition, 10 states have enacted their own Lift Act and Rules, but these are mandatory in those states only.

Industry bodies like the Bureau of Indian Standards are trying to change this by driving mandatory safety standards for the elevator and escalator industry and seeking cooperation from the states. At Otis, safety is fundamental to everything we do and we are supportive of industry efforts to raise awareness on the importance of adopting such standards.

Awareness of the masses is also crucial. Otis actively works with Elevator Escalator Safety Foundation (EESF), a non-profit organization, to conduct workshops on elevator safety in schools, housing societies and corporations. So far our workshops have reached out more than 23,000 students across India.
NBM&CW October 2014
NBM&CW Celebrates 30 Years of Progress in the Construction Industry

NBM&CW Celebrates 30 Years of Progress in the Construction Industry

This month marks a significant milestone for our publication as we celebrate 30 years of dedicated service to the construction industry. For over three decades we have been relentless advocates for the adoption of technology, equipment

Read more ...

The Future of Indian Infrastructure Construction Landscape

The Future of Indian Infrastructure Construction Landscape

The Indian construction industry is poised for a significant transformation over the next two decades. With a strong focus on infrastructure development, India will invest over 1.40 trillion USD in the next five years on infra

Read more ...

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

KNR Constructions: Optimizing Project Delivery with Advanced Equipment

Mechanization is helping projects become more financially viable. At KNR, we have become self-reliant by deploying our own equipment and new construction methodologies, which is also helping us optimize cost and time during

Read more ...

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE: Electric Excavators, Wheel Loaders, Haulers & Compactors

Volvo CE India is a frontrunner in sustainable construction equipment, offering electric excavators, wheel loaders, haulers, and compactors alongside advanced technologies for efficiency and flexible business models to meet evolving customer needs.

Read more ...

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon: Transformative Technologies Driving Growth Opportunities

Rajpath Infracon recognizes that innovation is the key to building sustainable, efficient, and durable roads for the future. They advocate for the adoption of advanced technologies throughout the entire project lifecycle - from materials and design to construction and maintenance.

Read more ...

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS: Leveraging Technologies Like GFRP, HSFRC, UHPC, Precast & BIM

AFCONS Infrastructure is at the forefront of construction innovation, leveraging disruptive technologies like GFRP, HSFRC, UHPC, precast construction, and BIM to address labor shortages, enhance sustainability, and improve project efficiency.

Read more ...

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

Wirtgen: Cold Milling Machines, Asphalt Pavers & Compaction Equipment

With its innovative and cost-effective road building and rehabilitation machines, the Wirtgen Group has emerged as an undisputed market leader, offering customers tech-rich and value-for-money products.

Read more ...

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

Godrej Switches to 100% Green Energy; Builds 3D Printed Office from RCA

We have implemented eco-friendly production processes and energy-efficient technologies to minimize our carbon footprint; we also adhere to stringent waste management protocols, and the principles of Circular Economy.

Read more ...

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex: Cutting-Edge Mobile Crushers & Screens, Washing Systems & Cranes

Terex India, a leader in materials processing equipment like Powerscreen® mobile crushers and Finlay® screens, is at the forefront of sustainable construction. Their Hosur facility exemplifies operational excellence with a focus on clean energy, environmental responsibility, and digital tools for efficiency across their diverse product range including Terex® Washing Systems, Franna® cranes, and EvoQuip® solutions.

Read more ...

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

BMC Mumbai: Road Repair with Thin White Topping & Ultra-Thin White Topping

Thin White Topping/Ultra-Thin White Topping overlays are innovative pavement repair and strengthening solutions and are also cost-effective and less maintenance intensive, having demonstrated performance comparable to traditional

Read more ...

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

ACE: Mobile Crane, Pick & Carry Crane & Backhoe for Next-Gen Construction

Action Construction Equipment (ACE) offers a comprehensive range of construction equipment – mobile cranes, Pick & Carry Cranes, fixed tower cranes, backhoe loaders, and more – while pioneering sustainable solutions and advanced technologies like automation and AI for next-generation construction.

Read more ...

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers: Leading Crane Rental Industry With End-to-End Solutions

Sanghvi Movers, Asia's largest crane rental company, leverages its extensive fleet of cranes and expertise to address infrastructure growth in India. They offer comprehensive solutions including logistics, erection services, and project management for diverse sectors like wind energy and refineries.

Read more ...

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB LiveLink & Industry 4.0 for Connected Machines & Smart Manufacturing

JCB India leads the way in digital construction with JCB LiveLink for their iconic Backhoe Loaders and other machines, offering real-time data, improved efficiency, and Industry 4.0 adoption for smarter manufacturing.

Read more ...

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Adani Group: Driving Construction Innovation with Digital Solutions & AI

Ambuja Cements and ACC’s focus on Digitalisation and AI-driven strategies are delivering exceptional solutions. By embracing cutting-edge technologies and fostering a culture of innovation, we are offering best-in-class products and

Read more ...

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter: Batching Plants, Concrete Pumps & Waste Recycling Plants

SCHWING Stetter India, a leader in concrete equipment, offers a wide range of innovative products – batching plants, concrete pumps, mixers and waste recycling plants – to promote sustainable and efficient construction practices.

Read more ...

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group: Transforming the EPC Industry for a Greener Future

Kalpataru Group champions sustainable practices in the EPC industry, focusing on renewable energy, green buildings, and innovative technologies for a greener future.

Read more ...

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana: Leveraging R&D for Advanced Crushing & Screening Equipment

Puzzolana leverages R&D to develop cutting-edge crushing and screening equipment, including high-capacity jaw and cone crushers, for optimized production and reduced costs per ton.

Read more ...

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

SGES Group: Expert Geotechnical Solutions for Streamlined Construction

At SGES, our team brings over 200 years of collective experience in solving complex geotechnical problems; by quickly providing tailored solutions, we assist clients in making timely decisions, thus avoiding time and cost overruns.

Read more ...

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany: Intelligent Service Platform with Telematics & Electric Dump Truck

Sany India discusses their Intelligent Service Platform with telematics and analytics, commitment to electric vehicles like the SKT105E mining dump truck, and plans for hybrid construction equipment.

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.