Product Support to be Key for LiuGong

In order to retain its present sales and expand business, Liugong India will be banking on its dealership network. This was said by Mr. Rohit Punjabi, Asst. Director (Strategy & Marketing), during an interaction at Excon 2013. According to Mr. Punjabi, "At present, our 20 dealers operating across India ensure that our machines reach to our customers in any part of the country. The dealers are our biggest assets for business promotion. As part of our expansion strategy, the number of outlets will continue to expand so that we are available 24x7 for our customers."

Mr. Punjabi said, "Through better product support that has enabled us to strengthen our brand, we have been able to register good sales in the 5 ton class wheel loaders, outpacing well entrenched players in the market. Now our foremost motto is to focus ourselves as a total solutions provider ranging from motor graders, wheel loaders to excavators."

He mentioned further, "we will keep emphasizing on improved product support. Our intention is to restore the machine within a span of 48 hours, which we are almost very close to. To ensure better components support, we have set up a full fledged warehouse at Pithampur with spares and components available of 3 crores at any given point of time. This is three times more than that previously held."

Liugong Motor Graders

Liugong India hopes to strengthen its brand in India through what it claims as its advanced engineered excavators. Mr. Punjabi claimed, "Liugong excavators perform better while digging and loading at lower operating costs. The products have been developed to suit Indian job site applications and are maintenance-friendly. Our excavators come with tougher, stronger boom and dippers; heavy-duty stabilizers have been introduced to achieve longer service life in tough terrains."

Liugong has its full fledged R&D facility in Pithampur that Mr. Punjabi claims has been instrumental in designing products suitable for Indian applications and increasing its sales amidst challenging market conditions. According to Mr. Punjabi, "We are planning to manufacture 6-8-20-36 tons class excavator models locally at Pithampur. We are also planning for increased localization of our wheel loaders through sourcing seals, pumps, transmission and other peripherals from local sources." The company does fabrication job in house at its plant in Pithampur itself. The Chinese construction equipment conglomerate derives 35% of its sales from corporate and remaining from the retail buyers in India.
Click Here
To Know More or to Contact the Manufacturer
Please let us know your name.
Invalid Input
Please let us know your Designation.
Please let us know your Contact Number.
Please let us know your email address.
Please brief your query.
Our other Value-Added Services:

To receive updates through e-mail on Products, New Technologies & Equipment, please select the Product Category(s) you are interested in and click 'Submit'. This will help you save time plus you will get the best price quotations from many manufacturers, which you can then evaluate and negotiate.

Invalid Input
Invalid Input
Invalid Input
Tata Hitachi’s new CEV-4 (BS4) compliant TL340H Prime is a next generation wheel loader that promises reliability, low cost of operation, and higher profits. It reduces fuel consumption by as much as 20% on the back

Read more ...

Cat®424 was launched by Gmmco Ltd and Caterpillar Inc. on 23 July 2021, in a grand online event, which saw enthusiastic participation from customers and industry insiders. Commented V. Chandrashekar

Read more ...

GMMCO and Caterpillar, along with their customers, celebrated the launch of the Hindustan 2021E (an upgraded version of Hindustan 2021D) on 7th July 2021. The event was hosted online and saw an enthusiastic

Read more ...

ICRA estimates a 15-20% growth in CY2021. The industry is likely to continue with its growth trajectory till CY2023, before moderating in CY2024. The mining and construction equipment (MCE)

Read more ...

Mahindra: Driving Prosperity
Mahindra & Mahindra has introduced its BSIV-compliant new RoadMaster G9075 and G9595 Motor Graders, and the new EarthMaster SX, VX Backhoe Loaders. The company has further enhanced the overall machine

Read more ...

Mini excavators are finding increasing acceptance across projects, given their widening scope for varied applications, especially urban construction jobs where space is limited for larger machines to operate

Read more ...

The R 928 G8 crawler excavator is a completely new model, developed and produced by Liebherr-France SAS in Colmar. The new model positioned between the R 926 G8 and the R 930 G8 complements the current Generation

Read more ...

Caterpillar®, the world’s largest manufacturer of construction and mining equipment, enters the 50th year of manufacturing in India. The company has a long history of equipping its machines with leading-edge technology to

Read more ...

Tata Hitachi Construction Machinery Company launched the EX 215LCQ Super+ series Quarry excavator on 10th March 2021 at its manufacturing plant in Dharwad, Karnataka in the presence of a distinguished gathering

Read more ...

L&T Construction & Mining Machinery hit a new milestone with the commissioning of the 1000th Komatsu PC210-10M0 Hydraulic Excavator. At separate events held at customer sites, the 1000th machine was handed over to Somendra

Read more ...

JCB India Ltd has launched its new range of CEV Stage IV Backhoe Loaders at its Headquarters in Ballabgarh (Delhi-NCR). The range entails the new 3DX Plus, the 3DX Xtra, the 3DX Super & the 4DX to meet a wide range

Read more ...

Lintec & Linnhoff has ended the partnership with Ardent Maschinenfabrik (formerly known as Linnhoff India) as of January 7, 2021. All previous manufacturing and distribution of their products through Ardent has

Read more ...

As global economies continue to reel from the effect of the Covid-19 pandemic, the vaccine roll-out gives us reason for optimism. The talk now is of economies bouncing back after a poor 2019 and a catastrophic 2020

Read more ...

Hyundai Construction Equipment has launched an upgraded series of excavators under the name SMART PLUS, with the company’s global colour, to strengthen the brand’s positioning in India and export markets. A total of

Read more ...

With its range of compactors, graders, backhoe loaders and dozers, and now the newly launched CX220C Crawler Excavator, CASE India continues to grow its product portfolio, manufacturing capabilities, and customer touchpoints

Read more ...

Beating the Covid-19 pandemic blues, manufacturers are offering a range of excavators from mini, medium to heavy capacity, loaded with telematics for better machine management and attachments for a range of multi-utility

Read more ...

With the construction market reviving, manufacturers are gearing up to offer more value to the end-users with tech-enabled, robust machines that come with numerous attachments for specific applications

Read more ...

L&T Construction & Mining Machinery has achieved a milestone with the erection and commissioning of Komatsu PC3000-6 Electrical Shovel, their first 300-ton electrical shovel supplied at Gevra, India’s largest mines

Read more ...

With sales of wheel loaders slowing down, manufacturers are beginning to focus on enhancing their product service and support, and engaging with customers more proactively. NBM&CW reports.

Read more ...

Mahindra Construction Equipment (MCE) launched RoadMaster G90 Comfort+, a new variant of the G90 RoadMaster Motor Grader and displayed some new product concepts such as EarthMaster SX 79 with DrillX, RoadMaster G75 Smart

Read more ...

×
Sign-up for Free Subscription
'India Construction Week'
Weekly e-Newsletter on Construction Industry
Get the latest news, product launches, projects announced / awarded, government policies, investments, and expert views.