Aroras JKNL Scripts A Success Story

Jagmohan Singh Arora


"From a modest start, AJKNL has experienced exponential growth. Of the many factors that have contributed for the company's uprise, our penchant for technology and skill has been prominent. Also, we have always preferred to take the organic route to development and that is why success comes to us naturally."

Mr. Jagmohan Singh Arora, CMD, Aroras J.K. Natural Marbles Ltd.


When one thinks of eternal art, the Taj Mahal definitely comes to mind. When one thinks of this wonder, the elegance of Marble stands out. And when one thinks of the royal stone, Rajasthan - the 'land of the kings' captures the mind. A state, whose origin dates back to the Indus Valley Civilization. And a state that is abundantly rich in legacy. One name from the same land, rich in legacy is Rajasthan's Aroras J.K. Natural Marbles Ltd.

A name etched in stone.
Enriched with 3 decades of experience and zeal, Aroras J.K. Natural Marbles Ltd. (AJKNL) is one of the top 5 stone producers in the world. Founded by Mr. Daya Singh Arora, AJKNL has excelled in many verticals ranging from Dimensional Stone Mining to Dairy Farming to Hospitality and Realty. Talking more about the company's journey, Mr. Jagmohan Singh Arora, CMD, AJKNL says, "From a modest start, AJKNL has experienced rapid growth. Of the many factors that have contributed to the company's growth, our quest for technology and skill has been prominent. Also, we have always preferred to take the organic route to development and that is why success comes to us naturally."

Volvo Construction Equipment
Volvo Construction Equipment at the AJKNL’s white marble site in Rajasthan

Emphasizing further, he says, "Besides our core business of mining, we have made a mark in other sectors as well. The company's dairy division under the brand 'Modern' is fast gaining popularity. One of the first private sector dairies to get ISO, HACCP and FSSAI certifications, we have expanded into retail and distribution, extensively. Our hospitality division is also gaining ground in major cities of India like Mumbai, Bangalore, and Jaipur. Besides these sectors our company is becoming a leading name in housing development. The various projects, we have taken up in Mumbai, substantiate the same."

Rock solid support
Talking about the company's association with Volvo CE, Mr. Arora says, "We got associated with Volvo Construction Equipment because of the brand's global presence. And after working with them, we realized the reason behind it. Their entire support management is well-organized, which makes working with them a fruitful experience always. The equipment from Volvo CE include: 2 L220 E Wheel Loaders, 1 EC480DL, 4 EC380DL, 4 EC360B, 1 EC350, and 2 EC210 Crawler Excavators. Their presence adds strength and stability to our fleet."

EC480D Volvo CE
EC480D in action
Highlighting more on the same, he says, "We save a lot on the fuel cost when we use Volvo CE. The production is also optimized. The Wheel Loaders work excellently in the toughest of conditions. The Crawler Excavators come with great digging power and strong undercarriage. These are some of the many reasons that make them indispensable in our mining operations."

Also he says, "It is the effort of our Volvo CE dealer ESDE Solutech Pvt. Ltd. that adds value to our projects. Their team of technical experts provides excellent service which makes working with Volvo CE all the more satisfactory."

Projects and projections
Talking about the company's current and future endeavors, Mr. Arora says, "We undertake challenging assignments every day, yet, with our highly skilled workforce and other strong backings like Volvo CE, we emerge successful. The 'Best Mining Company' award and the 'Most Mechanised Mines' award by the All India Mining Federation, highlight the same." Further, he says, "With the third generation of the Arora Family arriving at the threshold, the company is well on its way to scaling greater heights."

Elaborating further, he says, "AJKNL has begun operations in the Distillery sector, groundwork for which is in full flow. The company's major expansion plan includes exploration of many other major minerals across the planet. This would mark as another important milestone in our successful journey."
NBM&CW December 2015

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