Dr. Ashvini Jakhar, Founder & CEO, Prozo
Our end-to-end supply chain solutions enable fast-fulfilment for B2B, B2C and D2C supply chains and our service lines PFN, PLN, PWLP and PRN ensure that brands have access to the most comprehensive full-stack services, avers Dr. Ashvini Jakhar, Founder & CEO, Prozo.

What reliable and cost-effective solutions is Prozo offering?
Prozo’s solutions are multi-channel, end-to-end, and plug & play - be it for supply chain, warehousing, or logistics. Customers can choose a single or a combination of solutions that best suit their needs. We are equally adept at handling B2B, B2C and D2C demand channels. We operate in over 10 categories and serve clients for ambient, temperature controlled, and cold warehousing. Our services can be availed on a cost-plus or pay-per-use commercial model. Our proprietary technology stack - Prozo Warehousing & Logistics Platform (PWLP) - allows us to deliver best-in-class SLAs and TATs. PWLP is a 5-part, GDPR and an ISO certified SaaS platform along with a Control Tower and Command Center.

Moreover, our plug-and-play solutions, coupled with the pay-per-use commercial model, empower brands of all sizes to access enterprise-grade services, without the need for upfront investments in capital expenditure (capex) or operational expenditure (opex).

Prozo has a central and a regional operations team. For our central operations, we have a dedicated First Time Right team for seamless onboarding and stabilization. This team comprises experts from project management, process excellence, real-estate, warehouse design, capex, opex, and freight. Our Key Account Management team ensures data-driven monthly reviews with client leadership, time-bound resolution of escalations, and seamless peak and exceptional management. Our Inventory and Safety Security and Loss Prevention (SSLP) team ensures high inventory accuracy levels.

Prozo Offering Multi-Channel & End-to-End Solutions

What are the challenges?
The logistics/freight market is highly fragmented, making it cumbersome for brands to work with such freight service providers. In fact, 85% of India's freight forwarders are not tech-enabled; and though they may own a fleet of <20 trucks or so, the shipments are hard to monitor since this segment is not digitized.

However, there are many new players now who are digitizing small fleet owners to help them go online, aggregating them, and offering good quality services, and better pricing. Prozo is offering Proship and Freight Control Tower for performance management. Proship is a freight recommendation and allocation engine that seamlessly integrates with different tech stacks. The tool allocates both B2B and B2C shipments to the most optimal freight service provider - be it on cost or service timelines.

In warehousing, manpower is the biggest cost head, and in the pay-per-use model, manpower costs need to move in line with the actual order volume. To solve this, Prozo has digitized the entire manpower, productivity, tracking, and monitoring system on its Control Tower. The tool also helps us scale/descale manpower to offer cost effective, best-in-class services.

What is giving companies in the Logistics Industry a competitive edge?
India’s Logistics market is expected to be ~$350Bn by FY 26 and grow at a CAGR of ~10%. Currently, the industry contributes 13-14% of the GDP. Apart from ensuring timely and efficient movement of goods across the country, the logistics industry employs a significant workforce. The increasing adoption of technology is set to further propel this industry and further boost economic growth.

Post Covid, we’ve seen offline brands going online, while online brands, as they scale up, go offline. Market volatility persists. Overall, in this multi-channel ecosystem, supply chains are becoming complex.

Demand is getting fragmented; the same demand is now coming from both online and offline channels. Within online, we have Horizontal Platforms (Amazon, Flipkart), Vertical Platforms (Nykaa, Bigbasket, Zepto), Social Platforms and Super Apps (Meesho, Instagram, Whatsapp, Jio) and Online B2B platforms (Moglix, Ofbusiness etc) that have emerged and are driving demand across categories.

Secondly, fast fulfilment is now a competitive advantage. It is a revenue enabler and equally important for B2B and B2C customers. Also, for brands, margins are under stress due to the high cost of customer acquisition and the high cost of serving this fragmented demand.

Amid the rising competition between digital-native brands and offline brands going online, customer experience and the speed of fulfilment has truly become a differentiator. Hence, companies of all sizes, including enterprises, SMEs or D2C brands are actively seeking multi-channel, end-to-end supply chain solutions. Today, brands are looking for players who can offer a one-stop, integrated tech operation solutions. Brands want to work with supply chain players whose tech-stack can handle peak demand, are multi-channel (online and offline), and can undertake performance management at scale.

Prozo has a comprehensive stack along with a Control Tower and Command Centre. We also take responsibility for managing the entire Order to Delivery process.
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