Moving Beyond Routine

Sceba-consultancy
Dr. Sanna Ratnavel, CEO, Sceba Consultancy Services, gives a futuristic perspective on productivity, competence, and sustainability in the Construction Industry.

To genuinely enhance productivity, sustainability, and competitiveness in the construction industry, a fundamental shift in mindset is required. Simply repeating established technologies, methods, and materials is no longer sufficient. Instead, we must champion project-specific innovation and creative problem-solving at every level. This means moving beyond routine. It is imperative to innovate with materials tailored to a project's unique demands and to apply creativity in selecting both processes and final products.

However, I have observed that while many construction professionals are eager to implement such innovative ideas, they are often hindered by rigid regulatory frameworks. Many state governments are hesitant to approve project-based solutions, preferring to mandate transformations based solely on past practices. This resistance stifles the very progress we need.
📅 Published on: 11 November 2025
📖 Published in: NBM&CW NOVEMBER 2025
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