Benefits of J.K's White Cement & Polymer Modified Primers

R.K. Jha, J.K. Cement Ltd.

When we talk of Primers that are applied before the paint work, what comes to mind are the Acrylic Primers. However, since the last few years, White Cement-based Primers are gaining popularity amongst the construction fraternity due to their technical benefits.

Concrete surfaces whether of RCC or Plastered have micro pores. Applying the white cement-based primer over the surface before painting or before the final coating, brings many advantages as these pores get filled with the white cement’s fine particles present in the primer. As a result, the surface becomes more intact and less absorbent, and enables greater coverage of the paint when it is applied over it.

S No.	Property	JK Primaxx	Acrylic Primer
1	Form	White Powder form	Liquid Paste
2	Binder	White cement & Polymer	Acrylic Emulsion
3	Mechanism	Hydration Mechanism	Coalescing Mechanism
4	Bonding	Mechanical/Chemical	Chemical adhering
5	Bond & Tensile adhesion	Strong & Durable	Less strong & Durable
6	Application	Wet or Moist surface also	Only Dry Surface

J.K. Cement’s White Cement and Polymer Modified Primers named as JK Primaxx are widely accepted by the contractors in the painting segment due to their features and technical advantages.

Features

Better adhesion & durability
Better hiding or opacity
No VOC (volatile organic compound)
Eco-friendly
Has anti-alkali & carbonation

Benefits

Better coverage
Corrosion resistant
Can be applied on damp/moist surfaces
Forms a non-continuous film that prevents surfaces from peeling off.
Easy to apply
Resists weathering affect
Gives UV protection.

The above problems are generally observed in Acrylic Primers due to their inability to give safe passage to air vapor to evaporate, whereas the JK Primaxx due to its cement content, allows vapour to pass such that no undue stress is developed on the top coat, making it an ideal prime coat or primer.