Vedanta launches e-superstore for primary aluminium products

Vedanta Aluminium, India’s largest producer of aluminium, has announced the launch of Vedanta Metal Bazaar, an innovative new e-superstore for primary aluminium that promises to transform the way it is bought and sold in India. “The superstore offers over 750-plus product variants, encompassing the extensive range of offerings from the stable of Vedanta Aluminium. It also features AI-based price discovery, offering customers unmatched value even in the face of fluctuating commodity prices,” said John Slaven, CEO, Vedanta Aluminium.

Products on offer include ingots, billets, primary foundry alloy (PFA), wire rods, rolled products, flip coils, hot metal and Restora (India’s first low-carbon aluminium). In addition, the superstore also offers customized solutions tailored to the needs of the company’s wide customer base.