Shree Cement announces new brand identity with Bangur as master brand

Shree Cement Limited, one of India’s leading cement manufacturers, has unveiled a comprehensive overhaul of its corporate brand identity and introduced a range of new brand offerings, centered around the ‘Bangur’ brand. The refreshed Bangur brand identity is built on the concept of ‘Build Smart’ – a fundamental principle that embodies the company’s consumer proposition, organizational ethos, and national vision.

Neeraj Akhoury, Managing Director of Shree Cement Ltd, commented, “The introduction of ‘Bangur’ as our master brand aligns with our strategy of understanding and responding to evolving customer sentiments and rising aspirations. Through this transformation, we aim to forge stronger connections with our customers, offering them unparalleled experiences through innovative products.”