Shalimar Paints Launches Innovative Waterproofing Solutions

Shalimar Paints Ltd., with over 120 years of legacy in the Indian paint industry, has introduced two new products, Zero Damp Advance and Zero Damp Smart, as part of their Home Protect Waterproofing range. These products offer superior protection against seepage, with warranties of up to 12 years. The Zero Damp elastomeric waterproof coating is reinforced with fibers, forming a strong shield against internal and external seepage while also reflecting heat to keep indoor spaces cooler.

To promote these products, Shalimar Paints launched the #IntelligentBanoJugaduNahi campaign, collaborating with influencers to highlight the importance of long-term waterproofing solutions over quick fixes. Zero Damp Advance offers enhanced protection with a 12-year warranty, while Zero Damp Smart provides affordable waterproofing with a 3-year warranty. These innovations underscore Shalimar Paints' commitment to delivering high-quality, consumer-focused solutions in the evolving paint market.