Mumbai-based Peninsula Land has recently launched a project at Gahunje, where it aims to construct 51 four-storey building blocks with each floor housing four units. Peninsula Land's smallest unit is pegged at 274 sqft, in which it will put out a 1 BHK unit and its largest offering is a 3BHK with about 671 sqft carpet area. In a related development, Pune-based Vascon Engineers forayed into the segment with the plan to have a ―focused business approach on affordable housing. The company said it will, over time, build 1,140 units in Talegaon in sizes between 227 sqft for a room-kitchen unit and 2BHK flats measuring 462 sqft. At the lower end of these offerings, the unit sizes are smaller than what is being proposed to be offered under the slum rehabilitation authority (SRA) of over 300 sqft. The current SRA size is 269 sqft and developers engaged in the segment for long said the reason for this is the similar business model adopted by players as they do for regular housing and the frequent changes of definition by the government. A large number of players into housing are increasingly squeezing sizes and they aimed at attracting faster sales and reaping benefits of the 80I BA (tax sops), managing director Vastushodh, Sachin Kulkarni said.