Nerolac bets big on policy initiatives

The paint industry across the country has been a major beneficiary of the fall in crude oil prices and the Centre's housing and infrastructure push. After slashing prices thrice in the just concluded fiscal, Kansai Nerolac is optimistic of accelerating growth in the current fiscal on the back of very aggressive pricing and marketing strategy, Managing Director, Kansai Nerolac, HM Bharuka said in a recent statement, elaborating that the industry expects double-digit growth to continue in the near future. As a matter of fact, the paint sector has been doing well for the last 25 years by recording healthy growth and that the current fiscal appears to be better, with government policies that are more pro-active and expectations of a better monsoon. In its entirety, the new policies like Smart Cities and 'Make in India' and housing for all scheme will help the paint industry and moreover, the pay commission mandate and other disbursals which are being distributed will also help spur demand making the industry to look at 14-15 per cent growth rate, the insisted.