Manitou Group Accelerates GEHL Dealership Expansion in Latin America

Manitou Group, a global leader in material handling, aerial work platforms, and earthmoving equipment, has announced the accelerated expansion of its GEHL brand dealership network across Latin America. This strategic move is aimed at strengthening service delivery and ensuring greater product availability to meet the growing demand in the region.

GEHL boasts a robust international presence with approximately 250 dealerships across 65 countries. The brand offers a comprehensive range of equipment, including telehandlers, skid loaders, articulated loaders, and backhoe loaders, addressing the diverse needs of the construction and agricultural sectors. Strategic acquisitions, notably in India in 2016, and recent investments in its two U.S.-based production sites have augmented the manufacturing capacities for these product lines, thereby fostering the brand's development.

In Latin America, GEHL is experiencing significant expansion, marked by the addition of six new dealerships in Brazil, Mexico, and Panama, which commenced operations in 2024. More recently, the network has been further strengthened with two new distributors in Lima, Peru, and in Colombia through the distributor Chaneme. As a major player in Colombia's construction sector, Chaneme will also cover four sales locations based in Medellin, Cali, Barranquilla, and Bogota.

Marcelo Bracco, Managing Director of Latin America at Manitou Group, states: "Our commitment to our customers in Latin America is a paramount priority. This strategic expansion of our dealership network is a testament to our resolve to provide high-quality equipment, supported by a comprehensive service offering. We are particularly enthusiastic about introducing Stage V compliant products in Colombia, notably our skid loaders and backhoe loaders, to address the specific needs of this burgeoning market."

This development in Latin America aligns with GEHL's overarching strategy to fortify its position in key markets and ensure optimal proximity to its clientele. GEHL's growth will persist in the coming months with the integration of new distributors in other geographical areas, thereby solidifying the brand's global presence and the Group's unwavering commitment to delivering innovative solutions and first-rate service.