Mammoet Uses Tadano CC 38.650-1 Crane to Remove Rabobank Logos from Rotterdam’s Euromast Tower

The challenging project was assigned by Licht en Reclame Consultants BV, with Mammoet deploying its powerful Tadano CC 38.650-1 lattice boom crawler crane for the job.
“There were two main reasons why we chose the CC 38.650-1 for this unusual operation,” said Stefan Plugge, Project Manager at Mammoet Nederland. “First, it could easily reach the required height of 174 meters. Second, its compact design allowed it to maneuver efficiently despite the tight working space at the site.”
The crane was transported from Mammoet’s Schiedam branch, just a few kilometers away, requiring 38 separate transports to deliver its main boom and jib sections. Due to limited space, the assist crane had to be positioned in front of the Tadano crawler crane rather than beside it—an unusual but effective setup for the complex lift.
Just-in-time crane component delivery
The tight space conditions at the site, coupled with an equally tight schedule, required meticulously planned part logistics. More specifically, the work site had zero space for putting down any crane components, meaning that everything had to be delivered just in time – something that would normally be a big challenge, but not for the crane experts at Mammoet. In fact, their extensive experience also meant that the team’s five assembly technicians were able to set up the crane in a mere four days, although with a single exception: the boom, which had to wait until the fifth day due to strong winds. To handle this last step, the CC 38.650-1 was set up with an SWSL 96-96 configuration with 250 tonnes of counterweight. For the lifts themselves, however, the crane was able to forego the use of its superlift system, using 215 tonnes of counterweight, since the logo signs “only” weighed 1.8 tonnes each.
High-precision maneuvering between tree and lamppost
The relatively lightweight nature of the three logo signs did not mean that the lifts were straightforward, however. The Mammoet team had to work around two obstacles at the site: a tree and a lamppost that could not be removed and made things considerably more complicated by significantly restricting the available slewing radius: “There was simply no crane position that would allow us to swivel from the place where we picked up the loads to the place where we set them down at a radius of 45 meters, so we had to continuously switch back and forth between swinging the loads and moving the crane,” explains Supervisor Lex Bosman. This is where the CC 38.650-1’s extraordinary maneuverability came in, as it made it possible for the crane to move between the tree and the lamppost with such precision that it never even came close to touching either obstacle.
Job completed to the full satisfaction of everyone
With this perfect human–machine interplay, the team was able to safely remove all three Rabobank logo signs within the available timeframe of 6:00 AM to 10:00 AM, making sure that the Euromast was once again available to the public right on time. Then, after four days of crane disassembly, the whole “apparition” disappeared from the front of the Euromast, with the job completed to the full satisfaction of everyone involved. It is also worth noting that the prominent spots that the Rabobank logo signs were previously taking up are still available – if signage from a new advertising partner needs to be installed in the future, everyone in Rotterdam now knows the perfect company for the job.
Published on:
23 October 2025
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