Havells high on smart city projects

With the government's greater focus on the upcoming smart city projects, Havells India, electrical equipment and goods manufacturing, and supplying player of national repute, has recently entered into the fast growing segment of Integrated Automation and Control Solutions. The new range is being launched under its premium brand 'Crabtree' in association with one of the world's leading automation company HDL Automation. Consumers are now appreciating and opting for technologically advanced products and this demand is expected to rise further. The company is planning to capture 10% market share of the Automation Solution Industry and expect revenues of Rs 100-cr by 2020. As part of the launch strategy, Crabtree will offer customized automation solutions for home, commercial, hotel and public utility sector. The automation industry is driven by four major parameters- convenience, style, energy efficiency, and security, thereby enhancing consumer lifestyle besides offering industrial and domestic circuit protection switchgear, cables & wires, motors, fans, power capacitors, lamps, luminaries for domestic, commercial and industrial applications, modular switches, and bath fittings, said an official spokesperson.