Global-rental-alliance
The Global Rental Alliance (GRA), a networking organisation for equipment rental associations, convened for the first time under the stewardship of the European Rental Association (ERA) to address the Alliance's future priorities and the expansion of the membership to make it more inclusive of the global equipment rental industry.

Representatives from the Canadian Rental Association, Hire Association Europe, the Brazilian Rental Association, the Hire and Rental Industry Association Australia, and the Japanese Construction and Rental Association joined the ERA Secretariat to discuss key industry issues. These covered industry promotions, recruiting and maintaining talent, sustainability, digitalization, global market data, and the COVID-19 pandemic challenges.

The Alliance also welcomes CERA, the Construction Equipment Rental Association of India, as its newest member, extending the GRA's reach to one of the world's largest construction markets. Satin Sachdeva, Secretary-General of CERA, said, "We are glad to be a member of Global Rental Alliance (GRA). We sincerely thank Global Rental Alliance and European Rental Association (ERA). This will boost India's equipment rental industry and help to promote the rental concept strongly. We are hopeful that we all together will make the equipment rental industry strong and sustainable."
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