Serving Industry through Tie-ups. . .
Delhi based PVS-Impex, is better known as a consulting house, for promoting capital equipment from foreign companies in India. However, in recent years, PVS has been able to make its mark by selling array of construction equipment products, in road sector through its consultancy tie–up with Chinese construction equipment manufacturing major, Zhenjiang Huachen Huatong Road Machinery Co. Ltd (Huatong). In addition, PVS also entered into a consultancy agreement with Chinese construction equipment manufacturers, Sinovo and HBXG, for promoting their foundation and earthmoving equipment. In a free wheeling discussion with P.P. Basistha, Mr. S.K. Bhan, Managing Director and Mr. Rakesh Raina, General Manager Marketing, PVS Impex— spelt out details behind its series of successful marketing collaborations with Chinese manufacturers.

Market Network
The primary business focus for PVS-Impex has been to play the role of marketing consultants for products of foreign companies in India, specializing in importing steel and power equipment. Playing the role of consultants has involved, identifying the potential markets, defining the sales strategy and providing sales execution assistance. In steel, we have been providing marketing consultancy to a Japanese steel major for selling their products to railway construction projects, railway transport system manufacturers and for the unique requirements of hydel power projects.

Serving Industry through Tie-ups. . .
While in power sector, we have been associated with a major Chinese power equipment manufacturer. We have assisted in supplying the boilers, turbines and generator packages to power project promoters.

Having significant exposure in core industries of steel and power over a considerable period, has in turn enabled us to have a good flair of the country’s construction market and its requirement of equipment as well. This has allowed us to go for successful marketing tie-ups with a range of construction equipment manufacturers.

Tie–ups
For construction machinery, we offer our consultancy to three Chinese manufacturers, namely Huatong, Beijing Sinovo, and HBXG. Our tie-up with Huatong has been for five years. We are promoting Huatong's hot mix plants and asphalt pavers. The products have found their application in many of the country’s road projects under NHAI. The most important among them comprising; Delhi-Kolkata, NH-2 road and Delhi-Panipat National Highway.

Recently, we entered into a consultancy tie-up with Sinovo for its drilling rigs and with HBXG for dozers.

Serving Industry through Tie-ups. . .


Collaboration with Sinovo & HBXG
The drilling rigs market is getting fast matured with construction companies understanding the utility of the equipment, while there are only a handful of European manufacturers to serve the market. This collaboration will enable us to gain access to this market and exploit its potential.

We are exploring the Metro railway construction projects in Delhi and Bangalore. Additionally we are looking for upcoming metro projects at Chennai and Mumbai. Besides, demand of drilling rigs in real estate and other core construction projects is also being surveyed as potential demand areas.

Competitive Edge
Sinovo equipments would be having its edge in terms of price competitiveness while offering a quality on par with European products since their undercarriage and engine are imported from CAT. Sinovo rigs would be low on initial as well as maintenance costs.

The same would be for HBXG Dozers. The equipment would be price competitive while maintaining the quality edge due to their technology tie-ups with CAT and Komatsu. Earthmoving equipment form an integral part of any construction activity in India and there is a good demand potential with continuous growth in construction activities.

Rewarding Collaborations
Our success behind the marketing tie-ups with the Chinese manufacturers has been based on both our able assistance to promote the products of the parents along with our ability to provide efficient customer support. A marketing consultancy can only be successful when the distribution partner is able to provide prompt service in terms of fast back up maintenance support along with component support. Our assistance to the parent has been wholesome in this regard via customer service.

We have been providing turnkey assistance to the customers in setting up the asphalts plant and also commissioning the same. For efficient service support, PVS has been regularly sending its engineers for training in China. The same services benchmarks would be for the foundation equipment and the dozers as well.

Localization
We are increasingly looking at the possibility of product localization to sustain their price competitive positioning. For localization, we are looking at the possibility of having a potential vendor base for spare parts. Localization is important as Chinese RMB has been showing signs of appreciation over the years.

As of now, we have been maintaining a stock of fast moving spares in the country like engine filters, hydraulic filters, augur blades, screed plates etc. Initially, we would be looking for sourcing these products at home. All to consolidate our position as a price competitive construction equipment solution provider.
Bauer Engineering India - Offering Global Standard Modern Solutions & Expertise in Deep Foundation Projects
As a premium foundation equipment manufacturer and foundation specialist, we are offering project owners and contractors high-tech equipment and leveraging our global standard technical expertise in the field of deep foundation construction to

Read more ...

Kobelco: Growing the Indian Market
Kobelco is bringing significant changes to the Indian market and shaping the mindset of buyers. It is delivering exceptional value to customers in terms of durability and longevity of its machines, and through constant efforts supported by R&D to enhance

Read more ...

CriticaLog: Offering Technology-Powered Solutions & Services
In-house developed ERP, hubs, resources, innovative solutions including drones, and an end-to-end supply chain, are mitigating the challenges in handling critical and sensitive products of various industries, informs Sujoy Guha, CEO, CriticaLog India

Read more ...

CJ Darcl Logistics - Forward-Thinking Approach Driving Success
Embracing a phygitally-driven marketing approach, CJ Darcl Logistics seamlessly integrates physical and digital channels, to establish a unified and strong brand presence. The company is also actively embracing eco-friendly initiatives and investing in green

Read more ...

Trimurti Staying Ahead of the Curve
By closely monitoring market trends, focusing on sustainability, and pursuing product and market expansion, providing a range of tailored solutions to meet diverse application across construction and real estate projects, Trimurti is well-equipped to meet

Read more ...

Revolutionizing High-Rise Construction With Precast Concrete Technology
Precast concrete, with its myriad benefits, is revolutionizing the way tall buildings are erected. Suhas Mohol, Managing Director, StruEngineers India, (a 100% subsidiary of StruSoft AB, Sweden) discusses the applications, advantages, and the growing

Read more ...

Welded Wire Mesh: A Growing Industry
Weldmesh Manufacturer’s Association has been helping the welded wire mesh industry of India to grow in terms of volumes, quality, and consistency, while expanding its application areas, and cutting down production cost. Zakir Ahmed, Secretary, WMA

Read more ...

Ashoka Buildcon - Satish Parakh
The Sustainable Building and Construction Initiative (SBCI) of the United Nations Environment Program (UNEP) reported that 30-40% of global energy demand is from the construction industry, which is expected to grow at an average rate of 1.5 to 3.4%

Read more ...

Patel Engineering - Kavita Shirvaikar
Industry associations should bring together construction companies, professionals, and stakeholders to form working groups and share knowledge on emission measurement and reduction initiatives. Engaging with government bodies responsible for climate

Read more ...

Volvo CE India - Dimitrov Krishnan
We are encouraged by the Government’s ambition to achieve net-zero emissions and are committed to support the same through our sustainability ambition. We have established a strategy with targets and aspirations in three key areas where we can

Read more ...

GR Infraprojects - Atasi Das
The major components that produce the oxides of carbon in the construction industry are cement and bitumen. For infrastructure development, usage of cement is inevitable, be it buildings, metro rails, tunnels, airports, highways, or any under or above

Read more ...

Tata Hitachi - Sandeep Singh
With a target of Net Zero emissions by 2070 taken by the Government of India, reducing the use of fossil fuels in CE machinery is both a major challenge and an opportunity. Tata Hitachi has identified various projects to be taken up for electrification of different

Read more ...

Beca - Sujatha Manoj
The Construction Industry, as one of the largest contributors of global carbon emissions, can also play a significant role in reducing the emissions. Intelligent sourcing of materials, use of alternate and less carbon emitting materials in construction, or

Read more ...

Master Builders Solutions - Nilotpol KAR
India is the second largest cement producer and consumer in the world after China. The cement industry is conducting extensive research to reduce CO2 emissions. Only conventional technical progress such as thermal efficiency, fuel switching, and

Read more ...

Wirtgen India - Ramesh Palagiri
Sustainable solutions and technologies are firmly anchored in all corporate processes of the Wirtgen Group. The future of road construction must be made smarter and safer and, above all, must maintain a consistent focus on sustainability. This is the

Read more ...

Ammann India - Anand Sundaresan
Ammann is committed to all environmentally friendly initiatives. The Ammann Group has already created a road map for the ESG initiatives, not only in the product manufactured by us but also in all its manufacturing facilities to be environmentally friendly

Read more ...

DB RRTS Operations India - Kumar Keshav
India has set ambitious target to achieve net-zero by 2070. Around 40% of the carbon footprint is generated by construction and buildings together due to various processes like lighting, cooling, and heating of building materials. In the journey to net-zero

Read more ...

ACE - Sorab Agarwal
Reducing emissions and saving the environment is the way forward and the whole world is adopting these measures at a good pace. Going forward, artificial intelligence will also have a major role in the way machines are built and operated; they will incorporate

Read more ...

Puzzolana - Abhijeet Pai
All our plants are designed for automation to ensure effective operation and to reduce power consumption & carbon emission. We are aligned with India’s goal to achieve net-zero emissions by 2070 and are approaching the concept of decarbonization

Read more ...

Egis - Sandeep Gulati
The construction industry faces several issues when transitioning to low-carbon construction methods. The contractors may lack awareness and understanding of low-carbon construction methods, technologies, and best practices, which can hinder

Read more ...