Sandeep Singh, Tata Hitachi

Sandeep Singh, Tata Hitachi
Tata Hitachi’s imperative is to take advantage of the outlays by the government towards infrastructure development to spur growth in the CE market by enhancing profitability of our customers.
Sandeep Singh, Managing Director

At Excon, we will showcase our range of Compact, Infra and Mining Equipment, including our recently launched CEV-IV compliant Shinrai Backhoe Loaders, and the TL340H PRIME Series of Hydrostatic Wheel Loaders.
We will also be introducing new additions to our product portfolio, namely ZW225 - our all new 5-Ton Wheel Loader, and our new cutting-edge indigenously developed mini excavator. Also, on display will be our Prime series EX70, the all-new EX200 and ZAXIS Series range of hydraulic excavators, while our support solutions will include a range of attachments and genuine spare parts.

We will be exhibiting our cutting-edge telematics solutions, ConSite and InSite, and will present eDost, our newly developed digital platform designed for real-time connect with customers and other stakeholders. eDost is designed to meet all their needs, from products, services, and attachments to industry-related information.

Under the umbrella theme of Chalo Desh Banaye, which is our trademark tagline, we will be celebrating ’60 Years of Atmanirbharta,’ to commemorate 60 years of our operations.

Tata Hitachi

Our equipment comes with performance enhancement features like Work Modes, Power Modes, and fuel saving features.
Our R&D initiatives are centred around the requirements of our equipment owners, operators, site managers, and the environment at large. For owners, our aim is to enhance machine performance and fuel savings. Backed with cutting-edge technology from Hitachi Construction Machinery (HCM), our range of equipment come with a host of performance enhancement features like Work Modes, Power Modes, coupled with fuel saving features like auto-idle and auto-deceleration, to name a few.

Operator comfort and ergonomics play a key role in improving productivity and we at Tata Hitachi strive to provide superior safety, ergonomics and comfort for fatigue-free operations. Special emphasis is laid on cabin protection, compliance to international safety standards, seating comfort, ergonomically laid out machine controls, and superior all-round visibility.

We have pioneered the concept of Field Diagnostic Vehicles (FDVs) and Mobile Workshops in the CE industry.
For site managers, the mandate is to reduce downtime of machines. We ensure on-time, on-site availability through our widespread service network, the largest in the country in the excavator segment. We take pride in our pioneering efforts like the introduction of Field Diagnostic Vehicles (FDVs) and Mobile Workshops in the CE industry of India.

We have also fulfilled our environmental obligations by ensuring that our wheeled equipment adheres to regulatory requirements of CEV-IV emission norms. We are now at an advanced stage of developing excavators that will be compatible with futuristic emission norms.

Tata Hitachi

ConSite and InSite provide invaluable machine and site related information.
We at Tata Hitachi have multiple sources of site inputs reaching us through our in-house telematics suites, viz ConSite and InSite, providing us invaluable machine and site related information. Insights from service visit reports, customer interactions, engagement with industry bodies, etc, form key layers of information, which provide valuable inputs for continuous improvements in our products and services.

In addition, we periodically connect with our customers directly and indirectly through surveys, direct interviews, and senior management visits to get a view on their ever-evolving requirements. This helps us keep a tab on changing customer expectations and to align our products and services to meet and even exceed them.

We are constantly engaged with our financier partners to offer attractive and innovative finance solutions to improve affordability for prospective customers.
Given that India is a developing nation, with the government driving growth in the infrastructure sector, our focus as a market leader in Excavators, is centred around the profitability of our customers on one hand, and market development, on the other hand. We believe that as a leader, it is our responsibility to spur sustained growth in the CE industry.

Towards this objective, we are constantly engaged with our financier partners to offer attractive and innovative finance solutions to improve affordability and ensure industry attractiveness for our prospective customers (FTB/FTU segment). In this direction, we are rolling out innovative finance schemes to coincide with Excon.

Options like renting, leasing, buyback and sale of refurbished machines are signs of industry consolidation and we at Tata Hitachi take pride in having introduced the above options and expanding the reach of these business propositions through our channel partners.

State-of-the-art machine refurbishing facilities of Tata Hitachi at our Dharwad Plant, Machine Care Facilities (MCFs) across our dealerships, facilitate buyback and refurbishment under our flagship VALUE+ programme.

Organised equipment rentals by OEMs are still at a nascent stage in India. Here again, Tata Hitachi has taken the lead by offering rental solutions to identified customers, and our expansion plans include rental offerings through our channel partners.

Capex allocation has increased by 35%, at ₹7.5 lakh crores, which is highly encouraging.
Budget 2022-23 has demonstrated continuity and consistency over the previous year, with focus of driving growth by increasing Capex. Further, the proportion of greenfield multilane highways, and the PM Gati Shakti Master plan for Expressways being formulated, has increased the intensity of CE deployment in these projects. We are encouraged by the envisaged expansion of highways to the tune of 25,000 kms in the next two years, apart from projects announced in sectors like railways, ports, irrigation and other such sectors.

The government has also taken note of liquidity issues and has stated that payment of 75% of bills for procurement by government agencies will be paid within 10 days. All these measures have great potential to unlock new opportunities for the CE industry in FY 2022-23. The real opportunity for the CE sector continues to be in proper and timely execution of projects - a challenge being faced currently. Government agencies need to focus on accelerating execution, which will have a stronger impact on demand for construction equipment.
NBM&CW May 2022
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