MASA leading Indian construction industry towards eco-friendly manufacturing

MASA leading Indian construction industry
Masa has been operating in India for quite some time. What has been the market response to your products and services?
Due to MASA global technological and market leadership, we obtained Indian industry reverence well before starting office locally and have MASA machines running in India for many decades now. We have grown considerably since our Indian inception and currently establishing offices in major metros to provide improved and immediate attention to existing and potential customer needs.

What Masa products are available in India to serve country's expandingconstruction industry?
We are serving the construction industry globally with state-of-the-art machines to produce mass production of building materials using less manual labour and negligible environmental impact. MASA does not discriminate between countries. We make all machines to international standards and supply them to more than 100 countries. We have wide range of machineries to produce blocks, pavers, kerbstones, AAC blocks, AAC panels, tiles, Fly ash bricks, and so on. We assure our customers international standard machinery with state-of-the-art technology and generations of service.

MASA leading Indian construction industry

With current focus on green building, how would Masa machines help to energy conservation and eco-friendliness manufacturing?
As I mentioned before, eco-friendliness is our key strength which also help us in attaining our current market leadership in Europe, America and Middle East. Our 105 years experience in machine design and marketing helped us to develop the best technology machines to produce eco-friendly building materials with less embodied energy and lifecycle impact to environment at minimal cost. MASA is also investing in India to improve industry awareness about environmental impact of conventional building material manufacturing and how developed countries grown from it.

Despite its manifold advantages, why AAC manufacturing has not ushered in our country in a big way?
The main reason was the lack of awareness and the absence of masonry institutions. Also until recently, power plants were able to get licenses without having effective handling and processing facility for fly ash. Huge initial investment required for establishing AAC plants compared to other building products is also a reason for slow AAC growth in India.

How do you foresee the prospects of setting up of Masa AAC plants in India as the country itself is preparing to set up more power plants?
MASA is supplying fly ash brick plants and AAC brick and panel plants for many years. Due to increasing awareness of the advantages of AAC and fly ash brick plus India is also planning to have more coal power plants in the next decades, the requirement for fly ash brick plants and AAC plants will definitely multitude in the near future. In many countries, AAC plants and products get government incentive because of its environmental-friendly manufac- turing and usage. Once this practice came to India, AAC products will have great dement.

A word about MASA, its marketing network and services.
As I mentioned, MASA is a 106 years old German company serving more than 100 countries and have around 2000 machines in production currently worldwide; we have major market share in most parts of the world. In India, we have sold many machines and are consistently growing due to the reliability of our machines, outstanding service and technological leadership. Our customers are our salesmen, their experiences with MASA machines help us to sell more.
NBMCW May 2012
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