Jalaj Gupta, Mahindra and Mahindra
Jalaj Gupta, Business Head - Commercial Vehicle
An exciting event at Excon will be the unveiling of our new graders in the niche segment that are BSIV compliant.
These graders are embedded with the revolutionary iMAXX telematics solutions that provide clients with the ability to track and analyse data in real time. These are the G75 graders in the RoadMaster range. At Mahindra, we are constantly on the lookout for collaborations and tie-ups that are mutually beneficial.
Our telematics technology iMAXX can maximize returns for every transporter.
Our research focus in our new range of products has been efficiency through automation and digitalization. With iMAXX, we have been able to advance in the market as this telematics solution is one of the first in the Indian market.
iMAXX deploys cutting-edge telemetry technology like Dual CAN (Controller Area Network), 4G and other digital technologies like machine learning and Artificial intelligence to provide powerful insights on vehicle health and performance. This technology constantly updates customers with crucial information on their vehicle and its usage, with features like vehicle diagnostic reports, fuel level analysis, service reminders, live location tracking services, engine temperature monitoring, and more.
We always strive to deliver products that bring efficiency and low maintenance costs with top notch technology.
Customers now want to be aware of just how much productivity they can get from one machine. This is why our range of EarthMaster and RoadMaster Backhoe Loaders and our graders and earth moving machines are equipped with iMAXX. Motor graders, backhoe loaders, and earth moving machinery are the highest in demand in India. In view of the current road development projects in India, Mahindra has engineered machines that are compatible with Indian roads.
At our state-of-the-art facility in Chakan, Pune, Mahindra’s Product Development team utilizes extensive consumer insight and feedback to develop products which are built to withstand India’s rough terrains and heavy usage, and bring high efficiency and low maintenance costs. In addition, these products offer all the relevant features using the latest vehicle systems and technologies that not only saves fuel theft but also helps customers understand their machines better.
Cost plays a major role in the purchasing decisions. People want low operational costs, high productivity per litre, and high hourly earnings. And this is precisely what the Mahindra guarantee is.
Through the embedded iMAXX services, the overall cost of running equipment can be checked along with pre-emptive maintenance.
Our call centers are available 24 hours to solve issues. We have around 50+ dealers stationed across 80+ cities. We retain skilled, educated and dedicated service engineers that are aware of the troubleshooting points of all our machinery and can resolve problems immediately.
Our customers can do preventive maintenance checks with the help of iMAXX telematics, which works as a personal assistant for their equipment by giving updates on how the machine is running, and pre-empting service requirements.
We believe that for developing countries to grow faster, machine rental is the most effective model in the construction space.
We are catering to needs of every customer - be it small, big, urban or rural and are happy to offer rentals for our construction equipment. At this stage of rapid development in terms of infrastructural projects in India, it is a perfectly viable option to rent. That’s where Hello Machine comes in.
The advantage of equipment rentals is that customers can adopt an Asset Light Model for their business. Blocking capital to purchase construction machines would not be needed, and this helps to significantly minimize cost. Customers can also enjoy a lower maintenance cost and help improve uptime. They can focus solely on core construction activities, and on completing the project sooner, and not on shelling out huge sums of money.
Massive infra projects such as extensions of national highways, the National Infrastructure Pipeline, and development of Smart cities tell a tale of high demand and high supply of construction equipment.
With a CAGR of 10% by the year 2027, the construction industry is one of the most competitive sectors in India. Experts opine that the CE Industry is likely to grow at a CAGR of 4.9% in the next 5 years alone.
The latest trends in construction equipment take their root in our post-pandemic needs such as Automation of processes in manufacturing: Smarter systems built into our equipment; Technological revolution through use of AI systems in construction equipment; a larger and more pressing emphasis on Safety protocols; and having Compression Ignition Direct Injection (CIDI) engine technology.
We are glad that the government of India is pushing major projects like the NIP, the Gati Shakti Plan, and building of Smart cities. We believe that if these initiatives are executed with the same gusto with which they are being planned, it will completely alter the scene of infrastructural development in India. And we at Mahindra are all primed and ready to serve our best-in-class products to help realise these goals.
NBM&CW May 2022
