bC India 2014 Heads For A Big Draw
says Mr. Igor Palka, CEO, bC India
The BAUMA CONEXPO Show – bC India, International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles, is slated to be held from December 15 to 18, 2014 at the India Expo Centre in Greater Noida on the outskirts of Delhi in the NCR region. The last event, which took place on February 2013 in Mumbai, has attracted a total of 710 companies from across 33 countries and recorded more than 28,000 trade visitors. In the upcoming trade event a total of 170,000 square meters exhibition space will be available for participants at the trade venue.
Igor Palka who is appointed as the new CEO at bC Expo India Pvt. Ltd says, "After the culmination of two consecutive successful events in Mumbai, bC India, which is moving to Delhi for its next show, has now established a firm grip on the market."
Sharing his view on the change of dates and venue of the event, he explained that the new venue on the outskirts of Delhi, the capital of the country, is a place where from all major infrastructure projects are announced by the government. In addition, the venue is in close proximity of the headquarters of leading domestic and international corporations engaged in the construction and equipment machinery, building material machines, mining machines and construction vehicles from the Middle East and India. In its entirety, the India Expo Centre in Greater Noida is considered as the country’s most modern trade-fair Centre and this is another big improvement in stark contrast to the temporary hall structures we have to build at the Bandra Kurla Complex in Mumbai. In view of the huge future business potentials in the Indian market, we have decided to hold one construction equipment exhibitions in each calendar year in the area, which in turn will help the players to plan their participation in the event in advance. Moreover, a majority of our visitors in Mumbai expressed their intension to visit the next bC India even if it takes place in the Delhi. The newly built exhibition center in Greater Noida provides for both exhibitors and visitors a significantly improved infrastructure as compared to the provisional open-air space at the Bandra Kurla Complex in Mumbai: The India Expo Centre is not just adequately equipped exhibition space but also provides a business and conference centre, a press centre and catering facilities.
The shifting of the venue is also adding to the value of exhibition as by doing so we are targeting and attracting new groups of players from northern parts of the country. Apart from this, the short distance to Greater Noida from Delhi will attract new potential clients, governmental representatives and also new decision makers thereby creating a win-win situation for exhibitors and visitors alike.
Commenting on the emerging trend on the infra front in the country, he reiterated that if we look at the current Five Year Plan and the huge planned infrastructure investments, the general situation in the Construction Equipment industry will improve by the second half of next year, moreover, the general election slated to be held next year will change the entire scene and will positively contribute to the revival of the construction equipment industry. In the last couple of years, the global Construction Equipment industry has witnessed a structural change and especially India, as an emerging market, demonstrated robust growth rates and increased global shares in units. However, in the last two years, the economic climate in the country was not conducive for the healthy growth of the infrastructure sector. In my opinion, several reasons led to the decline in demand for construction equipment. Nevertheless, we had two successful shows during 2011 and 2013. After just two editions, bC India has achieve the rare distinction of becoming one of the most important trade fairs for construction machinery, building material machines, mining machines and construction vehicles in the Middle East and India. Looking at the ratio of our past events, we have welcomed 40% companies with Indian headquarters and 60% with their headquarters in foreign countries. I am hopeful that we will again reach similar figures and welcome exhibitors from more than 33 countries. We of course also expect a higher visitor turnout this year and will also witness the increased number of international visitors. Again Delhi region will play a supportive role as apart from favorable climate Delhi is also easily accessible for both international and domestic players.
Explaining the uniqueness of the upcoming event he said that exhibitors and visitors will witness an improved quality of the show by not just the high quality of supporting programme but also due to the different kind of presentations, panel discussions and training sessions planned. I am sure that our supportive associations will again contribute and hold interesting and well-casted seminars parallel to the exhibition. But the real new and interesting things will be provided by our exhibitors showing their newest equipment and new product launches.
Drawing comparison between domestic and international markets, he pointed out that in general the attention and awareness of the marketing tool of an international exhibition and its importance is slightly different in India than in Germany and Europe. For an instance, in Europe we see the exhibitions as the perfect platform for the industry to present and exchange their newest concepts, innovations and product roll outs not only for the locals, but also for the global market. These events help national and international exhibitors to gain more popularity and strengthen their presence abroad. The challenges in India so far, besides finding modern exhibition venues similar to the India Expo Centre, are reaching to the different target groups and convincing them that our show is the right place to meet. It is the right platform for the industry where manufactures, dealers, buyers and even governmental representatives rub shoulders, share views by coming together at a common platform.
In his concluding remarks he states, "With the new venue in Greater Noida and change of dates to December 2014, bC India is all set to expand further. I am very optimistic and looking forward to contribute not just in keeping the success story intact but also helping the event to scale newer heights."
- NBM&CW November 2013
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