SMM: A Classic Rock Breaking Solutions Provider

SMM, which was set up in late nineties, in a short span of over a decade has established itself as an undisputed leader in providing unmatched rock breaking solutions. The company is one of the fastest growing Rock Breakers brand in India and currently ranks amongst the top Ten Rock Breaker manufacturers/sellers in the country. Alongside, it also created hundreds of successful entrepreneurs who also shared the growth momentum gainfully in hiring and mining Industry. SMM with operations in Southern States across India offers a range of mining products and services. The group, which has been supplying world-class products including its latest range of Rock Breakers and other accessories and services to the Indian Construction Equipment and mining industries, is all set to add more hi-tech products and to spread its dealership network in every nook and corner of the country, said Mr. N Satish Kumar, Managing Director, SMM.

Elaborating further, he added that initially the group decided to create a new set of ownership as at that time industry neglected small time hirers and contractors. It started Importing Used Excavators and Construction Equipment and sold to these petty players, who were not in a position to buy new machineries but the move was turned out to be a mismatch between the aspiration and ability as their equities were not sufficient to support the financial levels required to buy new equipment. With the help of few banks and NBFCs we were able to elevate their status from the small level to the next level by using the talent of our experience technical team providing services through our well oiled network round-the-clock and this in turn helped them to run their equipment smoothly and trouble-free.There is no looking back since then and the day we acquired a customer base of 1000 plus, we decided to import equipment in our own name, he explained.

Moving ahead Mr. Kumar informed, in fact, we started with Rock Breakers, Quick Couplers, Ripper Tooth and Vibro Rippers and mainly focused on building relationship by providing cost effective solutions to the utter satisfaction of our customers. As a result of which today, the group is in a position that none of its equipment stands idle due to minor or major breakdown. The group is dedicated to deliver excellent quality products at cost-effective prices purely by using quality raw material and cutting edge technology to design and manufacture an array of technologically advanced Hydraulic Rock Breakers machines for Indian conditions. It is due to its Dedicated Service Engineers based out of Branches & Clusters (Residential) and reaching their sites before the time with our service vehicles. We are the first in the industry to offer Round the clock service to customers at sites and always try to fix that in less than 6 hours time.

Revealing the company's current strength and future expansion plan he said that as of today, we have set up a 30,000 sqft corporate office in Coimbatore with a spare inventory of over Rs.500 Lacs and state of art workshop facilities and also have offices in Tamil Nadu, Karnataka, Andhra Pradesh, and Kerala. By March 2014, the company will have a direct Pan India presence through its dealership network. Apart from this, we are also exploring opportunities in South East Asian Countries for selling our equipment and also weighing the option of marketing its products to Sri Lanka, Cambodia, Malaysia and Myanmar, Laos & Thailand for RB & other attachments. We are also planning to launch our own Hydraulic Excavator Brand during 2014 as our customer need not shop outside for meeting their requirements. In addition to our focused segment, we have also diversified into various business activities from Road Contracts, Textile Dyeing / Printing, Constructions, Equipment Spare Parts, and so on.

In his concluding remarks, Mr. Kumar says, "I see every equipment as my own; I don't like them standing idle without care/support. As a contractor and fleet owner I underwent lot of service issues, fake commitments, and bitter experiences from manufacturers for my equipments. I don't want my customers to go through those Pains. We have sold over 1000 equipment in South India and are accessible round the clock to customers for any escalations. We value customer feedback very seriously and have implemented various changes in our products based on their experiences. I'm very proud to share that 50% of our sales were from our customer references."