Manish Handa, Sr. VP & Business Head – EED - Action Construction Equipments India
Growing market share
Our core proposition is to offer “value for money” products; for instance, our backhoes offer customers huge savings in upfront purchase price and operating cost to the tune of up to Rs 10 lakh over a 4-year loan tenure, making them a profitable investment. This is the reason that despite a slowdown in the backhoe market last year, we have continued to expand our customer base and have grown both in terms of volume and market share.High performance machines
Our all-new AX 124 BSIV backhoe loader is a high-performance machine with best-in-class aggregates and available at a competitive price. Our rugged AX124 BSIV is powered by a highly efficient 76 HP Kirloskar/Mahindra engine and is fitted with the globally renowned transmission and axle from Carraro. Improved hydraulics ensure 10-15% higher productivity - both in the excavation and loading application. It comes with a 2-year warranty on its structure and is available in 2- and 4-wheel drive.ACE offers backhoe loaders in the range of– 49, 74 and 95 HP and in 4x2 and 4x4 drive configurations. The superiority of the machines can be drawn from the fact that, they feature an advanced engine technology which helps to maximize performance, minimize fuel consumption and the impact of emission regulations. The machines come with advanced hydraulics for higher productivity. Our machines bring additional value to customers with their numerous attachments like the rock breaker, 6-in-1 loader bucket, etc, and an option for air conditioning. They adhere to the current emission regulations. What’s more, our GPS (advanced telematics system) helps to manage and monitor the machines remotely, which helps us in ensuring their health and thereby their availability and productivity.
Sales and service
ACE backhoe loaders are supported in terms of pre- and post-sales through its network of dealers, offices in 100 locations and 15 Area / Regional Offices in Delhi, Mumbai, Chennai, Kolkata, Ahmedabad, Pune, Jaipur, Raipur, Bhubaneswar, Lucknow, Indore, Hyderabad, Bangalore, Vizag and Cochin – all of which are supported by the Marketing HQ and a dedicated Product Support Division in Faridabad.Most of the spares, including the critical ones, are stocked at our dealer points to ensure seamless support to our customers’ jobsites. We also offer customers an exclusive toll-free service. We regularly conduct a skill development program for our dealers, sales and service personnel. ACE has placed a customer satisfaction feedback mechanism from both sales and service point of view to ensure the best of services.
ACE exports its backhoe loaders to over 37 countries globally, contributing 25-30% of our total sales volume. They meet all the statutory emission regulations in these regions.
