AJAX Guided by its Customer-First Philosophy

Jagadish Bhat, MD & CEO, AJAX Engineering
AJAX, the world’s largest SLCM manufacturer, always has a ‘Customer First’ focus, so much so that when it comes up with a strategy for business advancement, it keeps the stakeholders’ interests in mind. The company’s aim is having a win-win situation for the customers as well.
Jagadish Bhat, MD & CEO, AJAX Engineering

AJAX has achieved a competitive advantage through its product differentiation strategy, which establishes it as a quality focussed and a customer-centric organization.
The Government’s focus on infra development has catapulted various infrastructure projects across India. The ambitious `111 lakh crore National Infrastructure Pipeline (NIP) has accelerated public-private partnership (PPP) projects, increased mining activities, and brought relaxation in FDI participation norms. All this is ensuring a steady demand for construction equipment and driving the CE industry’s growth.

The CE market is expected to register a CAGR of 4% during 2020-2025; which opens up mega opportunities for leading manufacturers of Road Construction Machinery to offer high productivity and efficient equipment to meet the needs of the construction companies.

AJAX Engineering
In such a scenario, AJAX has emerged as the next-gen 360° concreting solutions provider, offering end-to-end solutions that encompass concrete production, transportation, placement, and paving. As a market leader in SLCMs, the company has pioneered several advanced features like Load Cell Weighing System, Smart Fleet Telematics, Rear View Camera, Admixture Dosing Units, Bidirectional Tyres, AC Cabins, EH Drum Control, High Pressure Water Jet, to name a few. Many of these have been industry-first features designed to meet the customers’ evolving needs.

We have recently introduced India’s first all-new CEV Stage IV compliant ARGOs that offer best-in-class benefits with excellent fuel efficiency as well as high uptime due to longer service intervals.
In the coming years, most of the growth in the construction industry is likely to come from 3 main sectors: Urban, Rural, and Transportation. AJAX with its comprehensive product portfolio can cater to all the customers in all the segments from Residential & Industrial Building projects to Metro Rail Corridors, Railways, Irrigation Canals, Aqueducts, Solar Power Plants, Road Tunnels & Bridges, Airports, and Railway Infrastructure to Smart City projects.

Our Concreting Equipment has been a preferred choice of Rental Contractors across the country as our SLCMs and Pumps (Static & Boom) are proven and reliable. The company conducts Operator Training programmes that are certified by the Infrastructure Equipment Skill Council (IESC) to equip the operators with the desired competency skills for troubleshooting and maintenance of equipment during emergencies and breakdowns.

AJAX also has a competent team of skilled engineers who are trained in both preventive and general maintenance of the machines. The company offers Maintenance, Repair, and Overhaul (MRO) for the equipment to ensure the highest uptime of its equipment by adhering to critical service metrics namely, MTTR and MTBF, leading to higher profits for its customers.

Our 24X7 Customer Care Centre addresses all queries and requests from customers, while our wide network of dealers and their branch offices ensure easy availability of spare parts across India. Our solutions and offerings are designed to bring customer satisfaction, which is what we aim for.

AJAX is also helping its customers in financing their purchases through exclusive contracts with NBFCs and tie-ups with Banks. Attractive schemes viz buy-back and dealer-run financing schemes are designed to bring added value to our customers. The buy-back scheme will guarantee increased residual value and will reduce the overall total cost of ownership.
NBM&CW November 2021
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