Masa Demonstrates Technical Prowess
Masa-ag (Germany) is the largest, in the world, manufacturing high quality concrete product machines in various ranges (with ISO 9000-2000 Certification) for over 100 years. It has global footage of over 1660 plants running efficiently with most advanced technology in USA: 36 plants, Germany: 27 plants, UK: 9 plants, UAE: 45 plants, Saudi Arabia: 18 plants, Bahrain: 9 plants, Kuwait: 12 plants, Qatar: 7 plants, Oman: 9 plants, Egypt: 6 plants, Libya: 6 plants, Jordan: 3 plants, Lebanon: 3 plants, Turkey: 18 plants, Iraq: 27 plants, Africa: 27 plants, Europe: 21 plants, Korea: 6 plants, Sri Lanka: 1 plant, India: 9 plants.

In India, Masa is represented by Sai Ram Engineers Establishment, consultants, contractors, importers, exporters, and agents (Technical representative- Masa Germany).

Masa has set up well established spare parts and backup services, modern service, hotline service for 365 days and 24 hrs service, most advanced accounting+maintenance+operational software fully computerized system. The product ranges are Concrete hollow blocks, Cellular blocks, Solid blocks, Pavers, Heel kerbs Road kerbs with wet press, light weight blocks, insulated thermal blocks, flyash bricks, sand-lime-calcium silicate bricks, aerated autoclave concrete (AAC) blocks etc.

Today, the Masa group consists of many companies, which supply blocks making plants as well as machines and plants for large segments of the building material industry, such as machines for the production of aerated concrete blocks or sand lime bricks. In future new product fields will consistently be established as additional “pillars” in the Masa group, with the target to be an “all-rounder” for the building material industry-in all international markets.

Masa Demonstrates Technical Prowess
At the recently held-BMCT 2006-International Exhibition and Conference on Building Materials and Construction Technologies-at New Delhi, Masa and its technical representative Sai Ram Engineers Establishment, Chennai effectively showcased Masa technical prowess at the Exhibition.

Interacting with NBM&CW, Director Sales Masa, Mr. Frank W. Reschke, informed about the versatility of Masa equipment and machinery and their growing popularity with the organizations going in for the production of quality concrete products in India. Five more plants based on Masa equipment and machinery was well on their way for manufacturing a wide range of concrete products in India.

Masa plans for India is to eventually set up its own facilities, to begin with manufacture of spare parts and strengthening of existing after sales and training services. Masa’s strengthened quality technical services, to ensure trouble free production of concrete products, would be available soon. India is a good market for Masa product range and it would like to encash on the emerging demand for concrete products. However, there was a need for reforms in the tax regime to make business more broad-based, he felt.

Clay Bricks of 9"/4"/4" (Expansive) Concrete Blocks 16"/8"/8" (Cheaper)
Cost: 9.7times* Rs.2.2=Rs.23.34 Cost: Rs. 14 to Rs. 16
Weight:9.7times* 2.5kgs=24.25kgs Weight: 18 to 20 kgs
Volume:1650cc Volume: 16000cc
Compressive Strength:2 to 3 N Compressive Strength: 5N to 7N

Supplementing Frank’s views, K. Mani, Technical Representative of Masa in India Sai Ram Engineer Establishment said, it has received an overwhelming response from enterprises wishing to manufacture hollow blocks, pavers, flyash bricks and concrete blocks in the country. He wondered why claybricks, are being produced and used extensively in construction in spite of the fact that use of clay means depletion of fertile land. As alternatives to it in the form of concrete blocks at less cost can be manufactured and used in construction, and there should be a rethink on this. Drawing as comparison, he cites an interesting data as given above as to how clay bricks are more expansive than concrete blocks.

Masa plants produce quality blocks to the required 5N/7N meeting BSI, ASMT and German Standards requirement, proving the higher quality and cheaper than clay bricks comparing to the volume. Masa blocks and paver blocks only can produce high finish surface blocks, rejection is negligible and they are environmental friendly. Masa products need less water due to their efficient curing system. They are mason friendly, facilitate fast construction and result in high productivity.

Masa products and plants are highly appraised by government bodies. For the entrepreneurs, the return on investment is high with breakeven point at low making it investor friendly. Masa machine has the multi-option to produce hollow blocks, pavers, flyash bricks, color pavers, heel kerb stones, tiles slabs, bricks etc. by changing the mould in short time. Masa products do not require plastering in most of the cases, thus reducing the cost.Masa assists the investors in all aspects from the beginning of the project, free of cost, said Mani.
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