NAWA Engineers to Remain Customer Centric
Nawa Engineers is an established player in Crushing Screening Equipment (CSE) manufacturing and marketing. What is company's forecast of CSE products demand in the next 2-3 years despite current slowdown spell? What will CSE products drive the market demand?
NAWA is a well-known and established player in the CSE market since 1998. CSE address the supply requirements of the core infrastructure raw material inputs. CSE sector, has always been there but like any other industry in India addressing a core raw material supply requirement, this sector had its roots in the form of a cottage industry and today it is evolving leaps and bounds to meet the needs of massive construction activity in India. Requirement of Aggregates is projected to increase by 8.85% in 2013 and by nearly 10% in 2014. In value terms the market value for Aggregates is around $4.5 Billion in 2013 and $5 Billion in 2014. CSE market will be about 13.5% (at $607 million) in 2013 of the Aggregates requirement by value. The requirement exists and has to be met—slowdown or no slowdown if Infra activity has to sustain across sectors. Demand was never a problem - off take of products due to project delays was the actual problem.
With so many players including those from global companies present in the market; how is Nawa Engineers positioned in the market?
NAWA's strength lies in the fact that manufacturing CSE products in India brings about a huge cost reduction and hence provides a great space to become competitive with respect to foreign majors. NAWA has shown that CSE products can be manufactured to international qualities in India itself and its products have been evaluated and appreciated by International Companies and Competitors for quality adherence. Indian pricing ranges give a boost to NAWA's selling efforts and in keeping ahead of the competition. NAWA's main focus has always been to keep abreast of the latest production techniques across the world and to ensure that our quality effort matches the stringent requirements. NAWA's focus on remaining customer centric to cater to their expectations 100%. NAWA will maintain its position of being amongst the top 4 Indigenous CSE products manufacturer in India. We expect to be No. 1 by 2015. The Chinese predatory pricing threat can also be overcome as we have seen a lot of our customers coming back due to our usage of the highest quality components in our products.
What are Nawa's plans to introduce new roducts like Track Mounted Plants and go in for the manufacture of Concrete Batching machinery and trading in cranes, loaders and related construction equipment?
NAWA will be expanding its current products range to covertrack mounted versions also in 2013. Due to the market downturn in 2012 introduction of concrete batching plants have been deferred till conditions improve. Other CE products like Cranes, loaders etc will be done on a dealership basis and not on a manufacturing basis in partnership with related companies only after the market conditions see an upturn in 2013.
CSE manufacturers in the country are making innovative strides to modify their existing lines to enable them to deliver higher production outputs, improving the productivity and simultaneously offering a good return. What are Nawa's plans to integrate itself with such moves?
NAWA has invested heavily into new manufacturing plants in Hyderabad which are retrofitted with the best Machine Tools available to undertake manufacture of our products plus cater to our heavy fabrication works for our Material Handling and Concrete Placement Projects in Dams and Cement Projects. Our new workshops are spread across 15 Acres in Hyderabad.
Nawa intends to enter into mineral processing business and is at work to make suitable design changes in its product line. When can one expect the company to introduce specific products for mineral processing business?
Mineral Processing Equipment will be a natural extension of our current offerings & manufacturing capabilities. Hence this will be our main focus of expansion in 2013 onwards. Our products will be available from 2013 in India across various mining projects.
Nawa has recently announced the acquisition of technical know how and global manufacturing rights of Duracone SRM cone crushers from a company in US. How is this acquisition of new technology expected to add a new dimension to full range of high performance cone crushers for hard crushing applications?
Do you think that a well organized aggregate industry, which at present is very much fragmented and unorganized, would be of any help to CSE manufacturers and how can this be achieved and ultimately be an advantageous and mutually beneficial for both the CSE manufacturers and the balanced growth of the aggregate industry in the country?
It is natural that an organized and well structured central association of all quarries in all states working closely with the other Infra Sector bodies will be highly beneficial to lend some structured requirement planning of Aggregates across states and projects. This will help immensely in planning issues of aggregates material sourcing and bridging shortages by defining a well structured suppliers across states addressing the supply demand situations. This will naturally bring in a structured demand for installations of CSE products across quarries leading to increased business for all CSE Manufacturers.
Are the current blips in CE market transitory; and is there any chance that CE market may bounce back massive infrastructure development work ahead? What are your expectations and how the CE market in India is set to grow in the next 2-3 years adding to demand for CSE products and services? What are the CE sector's concerns need to be addressed?
CE sector is projected to grow at a robust rate of 17.25% in 2013. As mentioned the CSE sector can grow only if all the projects allocated start executing. In all sectors like roads & highways, urban development, railways which are net consumers of aggregates - virtually all projects in 2012 are delayed due to a slowdown, governmental paralysis, shortage of electricity across states. This is affecting the growth of the CE sector itself - not to mention the CSE sector. Fastracking of all projects by the government is the need of the hour as Infrastructure growth is the main contributor to the GDP of the Country and can lead to a huge boost to the economy across sectors.
What are Nawa's plans to participate in mega CE event being organized in Mumbai with new products and services expected to be launched at this important CE meet?
NAWA is participating in the bc India 2013 with 819 sq.m outdoor stall and will exhibit its range of CSE & Radial Stacker Products - both in wheel and track format. NAWA will also participate in the EXCON 2013 show in Bangalore.
NBMCW February 2013
