JCB India - Deepak Shetty, CEO & Managing Director
Sustainable growth has always been one of the cornerstones of our operations, so we welcome the introduction of CEV Stage IV Emission Standards for Wheeled Construction Equipment Vehicles.

JCB India has launched its all-new range of CEV Stage IV compliant Wheeled Construction Equipment vehicles.
Our new range includes the 3DX Plus and 4DX Backhoe Loader, VM117 Soil Compactor, 530-70 and 530-110 Telehandler with engines complying with the new emission norms. For bulk handling, three new Wheeled Loaders: 433-4, 437-4 and 455-4 were also launched with new engines.

The new range is our strong commitment to the environment and sustainability. In addition to being lower in emissions, the machines are also more fuel-efficient, thus reducing the total cost of ownership of the equipment.

Our new machines have already been tested and validated for almost 1,00,000 hours.
The transition from BS(III) to CEV Stage IV Emission Standards requires a significant step-change in technology and JCB continued its investments despite the pandemic. Various programs were undertaken by the company in developing the skills across its Product Support network over the past few months to ensure that customers get world-class product support and service.

The machines have been engineered in India keeping in mind the application needs of Indian customers, and have been tested and validated across the country for almost 1,00,000 hours.

JCB India - Deepak Shetty, CEO & Managing Director

Despite the initial additional payment, our customers will stand to benefit by using JCB’s BS IV compliant machines.
Whether it is a first-time buyer or a small operator, we have done something for everybody. For retail customers, fuel efficiency becomes important, and this point has been kept in mind. The second thing that impacts our retail customers a lot is the maintenance cost. We have ensured that we continuously work and innovate to ensure that the maintenance cost reduces.

We are focused on the total cost of ownership and believe that over a period of five years, despite the additional payment initially, the retail customer will also stand benefited by using a JCB product.

JCB machines are not only about fuel efficiency but also about their lower maintenance costs and higher productivity.
Customers agree that the initial price increase is troublesome, but they are ready to take the pain in the short term since they are taking a long-term view of our products, which not only give fuel efficiency but also offer lower maintenance costs and higher productivity.

One more value addition that we are providing is the machine uptime. Our advanced Telematics technology (JCB Livelink) gives real-time updates on machine performance, its operating and health parameters. The machines can be geo-fenced, time-fenced and located through GPS. Further, JCB’s Intelli-Diagnostic technology helps in accurate fault-finding through a digital interface. Additionally, genuine parts can also be ordered online through the JCB Parts Mobile Application.

We have tried to make these machines digitally robust so that we can connect with the customers, support them, and ensure more uptime. Particularly for the rental customers, who are very cautious about every hour of use of the machine, this uptime is an added value.

We work very closely with our financing partners and regularly come up with fresh schemes for the benefit of our customers. There is a scheme which is being offered at around 1,35,000 rupees. Based on the request that comes from the market, we modify, update and upgrade the various schemes to support our customers.

We do not see the narrowing price tag between mini excavators and backhoes intensifying competition between the two machines since the backhoe can undertake multiple jobs, while the mini excavator is for single-use.
The backhoe has been the bellwether of the industry. It has been a product that is used across geographies, and I don’t think a mini excavator can come close, particularly in a country like ours with varied terrains and soil conditions.

Viewing it from the excavation point of view, 25% additional productivity is achieved during loading that adds value to the backhoe customer, whereas a mini excavator is for single use on excavation sites.

For India, where we have innovative customers using JCB backhoes in multiple applications, I think we have given them a value that will differentiate between a backhoe and a mini excavator.
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