Caterpillar – Positioned Well in India
"As India keeps focussing on infrastructure development along with sustainable inclusive growth, the growth for construction equipment will continue to be strong. Caterpillar in India is investing for the future. We believe that we are positioned well to meet the growing expectations and needs of customers. Caterpillar is proud to partner with many Indian customers in building India’s tomorrow," says Mr. Kevin R. Thieneman, President, Caterpillar Asia Pte Ltd in an interview with S.K.Khanna.

CAT manufactures world-class CE products in India; what is its unique selling pointdifferentiator so far as the competition from domestic and other international players are concerned?
According to our customers, Cat product’s key differentiators include reliability & durability, technology and solutions along with our dealers. These results in lower owning and operating costs to our customer’s typical business model.

Caterpillar – Positioned Well in India

A word about CAT Connected Worksite (CW) programme. How does it enable to get higher productivity, better equipment availabilityand other related manifold advantages for the users of its equipment?
Our customers in India have various opportunities to quote on multiple projects across the country. Along with this opportunity comes challenges that include skilled manpower both in terms of project /site management and operators. In addition, the financial model of operation and profitability expectations is evolving as the government focuses more on BOT type of projects. The need for quality & velocity in completion of road projects is becoming of paramount importance now and more so in the days ahead. Customer is looking for cost effective solutions that would result in better quality project deliverables, built to the right specifications without rework and assistance in enabling the work of his operators easier.

Caterpillar Connected Worksite (CW) is a mix of technologies, products, solutions and dealer support that helps a contractor achieve higher productivity, better equipment availability, lower operating costs, enhanced safety and a lower carbon footprint. The Connected Worksite gathers timely information about the location, status and performance of the equipment – and delivers it where and when needed – thus helping a contractor make more informed decisions about the management of his fleet and his entire business. CW can also provide automated control and guidance for some of the equipment. The CW actually extends beyond the job site itself. It connects the contractor’s equipment, business offices and Cat Dealers to create a scalable, customized integrated network that helps make all operations more efficient and productive.

Caterpillar – Positioned Well in India

AccuGrade is just one offering within the connected Worksite space and is available in Track Type Tractors, Excavators, Motor Graders and Compactors. The AccuGrade™ Grade Control System brings to the customer an increase in productivity by up to 40% while reducing their site costs dramatically [savings in fuel consumed 40–45%]. The revolu- tionary Caterpillar solution is factory integrated, sensor-independent, and features a suite of products, which includes cross slope, sonic, laser, GPS, and ATS technology.

We understand that productivity and our customer’s bottomline depend on moving material accurately, quickly, and safely first time. Maintaining consistent grade is difficult, labor intensive, and challenging for even the most experienced operators. By combining digital design data, in-cab operator guidance features, and automatic blade controls, our AccuGrade Grade Control System actually enhances grading accuracy and virtually eliminates the need for survey stakes.

Has CAT ever been able to finalize its plans to initiate remanufactu- ring activities in India? How has it worked so far to create awareness about the benefits of remanufactured products and services?
Caterpillar provides replacement parts which can be either new or remanufactured. Using proprietary core management systems, 6 Sigma methodologies and patented technologies, Caterpillar produces and sells remanufactured parts worldwide under the brand name of "REMAN".

Caterpillar remanufactured goods have the same appearance, performance and life expectancy of new products and carry the same warranty as new parts. The only practical difference to the consumer is that REMAN parts cost approximately half as much as new parts. So, for local Indian customers (such as Coal India) who are interested in high quality and keeping the operating costs down, REMAN parts are the preferred path to that goal. At present, we are working with various stakeholders and Governmental authorities in identifying a viable plan to initiate remanufacturing activities in India.

Caterpillar has received a license to import Cat Reman products and we are currently testing the market in India.

In the beginning of 2011, there was a clear indication of good demand for CE and the sector was very optimistic to attain 20% growth. But now the concerns are there about the second spell of recession emerging in. Do you think it would drastically affect the Indian CE growth story, given the national and international economic headwinds looming large on industrial horizon? How is Cat’s business in India proposed to handle such situation?
As India keeps focussing on Infrastructure development along with sustainable inclusive growth, the growth for Construction equipment will continue to be strong. Today, the major challenge for the road construction and mining sectors is the uncertainty regarding environmental clearances. We welcome the recent cabinet change, which we understand was made in part to drive a more balanced approach to environmental clearances. Caterpillar in India is investing for the future. We believe that we are positioned well to meet the growing expectations and needs of customers.

Caterpillar – Positioned Well in India

Do you think that increasing competition among products imported from low cost countries is a challenge, which needs to be addressed more proactively to ward off market distortions?
The Indian customers are shifting priority from initial price to life cycle costs. With large investments currently being made in the infrastructure sector, the customer is keen today to complete the job quickly and efficiently to capture more opportunities. Caterpillar focuses on partnering with the customer, through dealers, to help them understand the options available, and the capability of the machines. What we offer are integrated solutions, right from the kind of purchase that is possible [outright buy, finance option or rental] to the support services needed. Furthermore, technology additions such as machine control and guidance system has clearly demonstrated greater productivity and increased the efficiency of the customer.

What are CAT’s plans to participate effectively in the forthcoming mega event–Excon 2011 and its new products, services and marketing resolves proposed to be unveiled?
The message for the Excon 2011 is "Today’s Work. Tomorrow’s World." Our work today ensures the world of tomorrow and Caterpillar is proud to partner with many Indian customers in building India’s tomorrow. The world-class 770G Off Highway Truck will be on display along with many road construction and utility equipment. Also on display will be customer support offerings that Caterpillar and our dealers (GMMCO & TIPL) can deliver. We will showcase our product support solutions, rental & used equipment solutions, and Connected Worksite offerings apart from a Cat merchandise stall.

Do you think thatthis mega event would pep up the market sentiments?
Excon is yet another forum that provides opportunity for Caterpillar, its dealers GMMCO and TIPL to strengthen and build relationships with its customers and understand their needs and expectations. We are able to showcase our offerings and solutions that ensure our customers complete their projects meeting the quality standards they are measured by, within the time constraints that they face, profitably. Such avenues for interaction would definitely be of help to our customers as they target new projects and opportunities and to the whole industry in promoting collaboration and exchange.
Moteurs Baudouin
We are fully geared up with the technological advancements required to meet the CPCB IV+norms with our flexible and dependable power solutions. Gurunath Kulkarni. For over 100 years, Baudouin has been designing the highest quality diesel and gas engines for

Read more ...

Builders Association of India: Bridging the Gaps
Nimesh Patel, President, BAI & Managing Director, Maruti Infrastructure Limited, discusses the challenges and issues faced by the construction and real estate industries of India; why BAI is propagating a Unified Standard Contract Document, and how the

Read more ...

Volvo CE India: Designing Machines to Give Power & Precision
Volvo machines are 10-15% more fuel efficient, they comply with CEV IV emission norms, and can run on alternative eco-friendly fuels such as biodiesel. We lay strong emphasis on operator training for efficient use of every machine that we sell, avers Dimitrov

Read more ...

Tata Hitachi India: Developing Indigenous High-Tech Machines
To serve the Indian infra development sector more industriously, we will continue to undertake extensive R&D and introduce machines with high-tech features, cost-effective solutions, high performance, and fuel efficiency, avers Sandeep Singh, Managing

Read more ...

L&T: Industry Leading Initiatives & Achievements
Arvind K Garg, Senior Vice President and Head, L&T Construction & Mining Machinery, enumerates the technologies and products introduced by Komatsu and L&T, the company’s extensive customer service programs, and proactive skill development initiatives which

Read more ...

ACE: Electrifying the Industry
Sorab Agarwal, Executive Director, informs that the company is set to become India’s first ‘swadeshi’ manufacturer of electric construction equipment with the launch of a fully electric mobile crane, whose technology has been developed indigenously at their

Read more ...

Terex: Strengthening Foothold Across India
Jaideep Shekhar, Managing Director, Asia & EMEAR, informs that the company will continue to strengthen its foothold in the Indian market by bringing in new technologies, expanding its product portfolio, and entering new construction territories. Its aim is to

Read more ...

Schwing Stetter India: Formulating Plans to Adapt to Demand Trends
V.G.Sakthikumar, Managing Director, informs that since sustainability is an integral part of the company, they are pursuing collaborations and R&D to bring innovative solutions, increase usage of green energy in its facilities, and reduce carbon

Read more ...

Escorts Kubota: Prioritizing Customer Benefits
Sanjeev Bajaj, Chief Executive, Escorts Kubota Limited, is confident that 2023-24 will be a great year for the CE business and demand may be more than the current capacity, largely led by domestic consumption due to the infra push by the Government before the

Read more ...

Puzzolana Group: Increasing Operational Efficiencies
Abhijeet Pai, President, informs that the company’s wide ranging value-added services for its customers has positioned it as a total solution provider in the Crushing & Screening Industry. The focus at bauma this year will be on M-sand, aggregates, railway

Read more ...

Sany India: In Sync With Changing Trends
Dheeraj Panda, Chief Operating Officer - Sales, Marketing & Customer Support, Sany India, informs that the company has taken a significant step forward towards sustainability with its B-V biodiesel machines, and is also testing electric technologies for

Read more ...

CRCHI: Making Tunnel Construction Smarter & Safer
CRCHI is positioned in world markets as a large enterprise with a strong focus on research, design, and manufacturing of customized underground engineering and rail transit equipment, informs Song Shuang, Vice Managing Director, Overseas

Read more ...

Manitou South Asia: Widening Industrial Footprint in India
Hafeez Khan, Managing Director, informs that the company is well-equipped to meet the higher anticipated demand in FY23-24 with its versatile material handling solutions, value-based services, and strategic partnerships with rental companies. Bauma is the perfect

Read more ...

KYB Conmat India: Focus on India-Centric Equipment
Premraj Kashyap, MD, informs that the company is fully geared up to meet upcoming demand in FY23-24 and has added a lot of innovative products to their Concrete Equipment portfolio, including a new range of Self-Loading Concrete Mixers. The government intends

Read more ...

JCB India: Committed to India’s Growth Story
Sales of construction equipment, a barometer of economic activity, is expected to increase in double digits in the ongoing financial year on the back of increased government spending on infrastructure projects, especially in rural areas, observes Deepak

Read more ...

Wirtgen India: Enabling Sustainable Construction
The Wirtgen Group and John Deere are working on various smart technologies, including electric machines, and on sustainable construction through its recycling business, informs Ramesh Palagiri, Managing Director & CEO. Wirtgen’s production systems are

Read more ...

Ammann India: Forging Ahead
Anand Sundaresan, Managing Director, discusses the grey areas in the construction equipment industry of India and how the company’s technologically advanced systems and processes can help meet many of the challenges; and factors that are differentiating

Read more ...

CDE Asia: Sourcing Sand Ethically for the Construction Industry
With the advanced recycling solutions now available, it is possible to achieve a self-reliant, circular economy where different waste streams can be recycled and converted into high-quality sand and aggregates for use in construction, informs Manish

Read more ...

Etrack: Offering the most Advanced & Green mobile Crusher & Scalpers in India
Keestrack is introducing the most advanced and innovative technology for crushers and scalpers through its manufacturing facility in Neemrana, Rajasthan. Swaminathan Dhandapani, CEO, discusses the company’s strategies to drive business in India

Read more ...

LiuGong India: Committed to Make in India
Nischal Mehrotra, Vice President - Sales & Marketing, informs that the company has expanded its product offerings with large tonnage excavators, mini excavators, dozers, electric wheel loaders and trucks, and is geared up to meet the anticipated higher

Read more ...

×
Sign-up for Free Subscription
'India Construction Week'
Weekly e-Newsletter on Construction Industry
Get the latest news, product launches, projects announced / awarded, government policies, investments, and expert views.
Click here to subscribe.
×