Ascenso Tyres builds global team to increase OEM focus

Ascenso Tyres has appointed Olivier Hubrecht as President Global OEM, whose expertise will be invaluable for the company plans to further extend its OEM business. Hubrecht’s experience includes executive positions across the globe. He spent the last 5 years with Yokohama OHT and, prior to that, almost 17 years with Camso.

Under Olivier’s leadership, a global team has been established to ensure seamless sales services to OEMs and enhance their overall experience with Ascenso Tyres. Olivier Hubrecht stated that Ascenso has achieved significant growth in a period of only 3 years and is happy to join the company. “Ascenso Tyres is able to supply to OEMs in North America and Europe Just-in-Time (JIT) through their own distribution companies, with the option of offering full assembly service,” he said.

Ascenso Tyres started its operations in September 2020, and within just 3 years of its inception, has emerged as the fastest growing off-highway tyre brand. Owned and promoted by Mahansaria Tyres Private Limited (MTPL), Ascenso caters to various global segments like Agriculture, Industrial & Construction, Earth Mover, Material Handling, and Agro-Forestry, in over 90 countries.

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