CASE remains committed to Skill Development of the country's youth

CASE Construction Equipment is commemorating its skill development initiative and enabling employability of aspiring youth by providing them with vocational training at its Skill Development Centre in Pithampur. It is also celebrating a successful year of its Hunar initiative that provides employability skills to youngsters by training them as Backhoe Loader operators.

the National Skill Development Corporation (NSDC)

The Hunar Skill Development curriculum is aligned with the National Skill Development Corporation (NSDC) and Infrastructure Equipment Sector Skill Council. Based in Sonway, Rau,the center trains many professionals every year as part of the Central Government’s Skill India Mission. It has trained 145 people over the past year and is looking at adding 400 trained operators to the industry by the end of the year. As of now, CASE has helped get employment for 100 operators within the industry through dealer partners, industry players, vendors and suppliers, and through various other opportunities in the industry.

CASE has also flagged off a Livelihood & Entrepreneurship Awareness Development (LEAD) initiative for the Eastern region. Started in March 2023, LEAD aims at encouraging entrepreneurship among rural youth in India. It focuses on subsidiary / allied activities in infrastructure & agricultural sectors to generate income, create livelihood opportunities through awareness creation and training. In the first year, CASE is aiming to impact over 30,000 young aspirants across 3000 villages of India. The door-to-door awareness program will educate youth about the entrepreneurial ventures in local areas across the eastern region, under agriculture, rural industries (poultry, dairy, bee farming, and fisheries) and rural infrastructure (road construction initiatives and irrigation). The initiative is intended to interact with local youth to stem the tide of migration to urban areas in search of jobs and encourage reverse migration.

Commemorating both the initiatives, Stefano Pampalone, President - Construction Segment, CNH Industrial, said, “Being able to provide training and guidance to the aspirational youth makes me proud of our India team. By providing access to quality training and development, we are creating opportunities for people to build better lives for themselves and their families With our existing as well as upcoming initiatives we aim to provide necessary tools and resources to local communities to contribute towards the country’s economic progress. In fact, our commitment to empowering people with the skills they require for success extends beyond the walls of our company and into the larger community. It is truly inspiring to see the passion and dedication of those who are engaging with these initiatives, and I am gratified to be part of a company that is making a positive impact in the communities where we operate.”

the National Skill Development Corporation (NSDC)

The construction equipment sector’s growth has led to the requirement for skilled operators, mechanics and supervisors. By cultivating the rural youth to become professional operators and assisting them in finding employment in the industry, CASE Construction seeks to meet the requirements of the community as well as the industry.

CASE is promoting the expansion of rural entrepreneurship in India with the help of regional partners and stakeholders. The company focuses on providing innovative solutions to the unique concerns that the communities experience in the context of unemployment and economic inequality. Its mission is aligned with NSDC’s vision to fulfil the growing need in India for skilled manpower and narrow the existing gap.

A global leader in Construction Equipment since 1842, CASE has been present in India since 1989, where it has consistently remained a market leader in the Vibratory Compactor segment and a leading player in the Backhoe Loader segment. CASE offers a full range of construction equipment and also produces Made-in-India machines at its manufacturing facility in Pithampur, Madhya Pradesh, for the domestic market and also supplies to over 75 export markets.
NBM&CW JUNE 2023
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