Terex Materials Processing India: Jaideep Shekhar, Managing Director (Asia & EMEAR)
Terex India is gearing up to launch its ‘Made in India’ Pick and Carry Cranes this year, besides offering Telemetry and Waste Management Solutions.
We have added new products to our portfolio and developed new variants even during these challenging times. Our Pick and Carry cranes will be manufactured at our Hosur facility for the domestic market initially, and in a few years, we will start exporting them to select markets across the world.
We are also launching Telemetry across our track-mounted machines, which will provide customers with real-time information on the performance of their machines.
From an environmental perspective, we are excited to work with the Indian Government and various municipal corporations on waste management projects. We strongly believe that we can offer our expertise in recycling processes to make a real and lasting impact.
We strive to provide sustainable solutions that aim to reduce carbon footprint and have recently launched machines with fuel-efficient hybrid dual-powered technology.
Our dealers are the brand ambassadors of our products.
We have been providing regular online training sessions to our dealers and sales team to update them on the features of our machines and to ensure that the dealers and their sales personnel have the same tools and resources as the company’s in-house sales team.
No doubt, the pandemic has thrown new challenges to every business. As a customer-centric organization, we have been constantly evolving and adapting to the needs of our customers. We have been leveraging digital solutions to engage customers, provide support, and add value propositions that are unique to them.
We have made significant investments to expand our aftermarket footprint across the country.
Our service experts are located throughout the country to ensure that customers’ needs are being met and that their equipment have maximum uptime. We have spare parts warehouses located across the country for quick parts supply, even to remote sites, where most of the strategic infrastructure projects are located.
Our value additions and services to customers have remained consistent even during the lockdown period. We have been supplying original spare parts, timely service, continuous technical support, diagnosis, uptime, and maintaining the efficiency of the plants. In fact, our focus on direct selling of parts and our services has been getting us a lot of market share.
We expect to see a modest growth in demand towards the end of this year and a steeper growth in 2022 onwards.
The Infra sector is one of the largest employers of skilled and non-skilled manpower, and it will continue to grow. In the long run, investments in Infra sector would lead to GDP growth and spur the country’s economy.
The CE industry is starting to see some revival this year. Despite the recent challenges, the long-term growth opportunities for the CE industry remain positive. While most of the demand for construction equipment is expected to come from the Infra sector, the mining sector would also raise a lot of demand for machines. We also see a strong demand for crushing and screening equipment and a healthy backlog in the coming months.
In fact, a slew of Government announcements is helping the CE industry get back its growth momentum, such as the numerous new road projects announced. According to ICRA, the first quarter of 2021 was estimated to have reported a strong equipment demand growth and the mining and construction equipment industry is likely to grow by 15-20% in 2021.
Even under extreme challenging conditions our front-line Sales & Service team were on the road traveling and supporting customers, while our other staff members were keeping business operations running with minimum disruptions.
As a responsible organization, we have been adhering to local health regulations and implementing strict protocols such as personal hygiene, social distancing, screening, and sanitization of the workplace. Through regular communications, our staff is being encouraged to practice basic hygiene and social distancing, both inside and outside the company premises.
We have allowed only essential staff (about 50% staff strength) to work from office and the remaining from their homes. We have provided people working on the shop floors with PPE kits, face shields, disposable face masks and gloves. We recently organized vaccination drives covering 450 employees and their family members, and the support staff at our Hosur facility.
We are conducting regular webinars and online events to stay connected with our customers. Online training sessions have been held over the last few months to keep our employees, customers, dealers, and operators abreast with the latest technological advancements.
NBM&CW July 2021
