COBO is well aware of the Indian dynamics and price sensitivity, so they launched “ECO HE” in line with their strategy: stand out by identifying customer “pain points” and overcoming them with innovative solutions perceivable by the final user.
COBO’s comprehensive product portfolio includes many different and technologically cutting edge products such as LED lighting, “contactless” switches based on hall-effect technology, fully programmable optical-bonded TFT displays and instrument clusters with 3D GPU, safety electronic control units and sensors, multi-functional armrests and seating systems, short and long distance connectivity devices and power electronics as well as complete automation solutions for mobile machinery.
Expressing optimism of doing business in India, Mr. Scapin says, “India is a steadily growing market. We started our journey in India about ten years ago without any local staff and with only limited carry-over business. Then we have successfully defined a business vision and built a close-knit team in order to provide best-in-class customer experience. Today India is one of the fastest growing and strategic markets in the world for the Group with plenty of opportunities for further growth”
“This is our 4th participation as exhibitors at EXCON. Our 1st edition as exhibitors was back in 2015. Every edition we have a bigger exhibiting space in order to give more visibility to COBO brand and display the complete product portfolio”
He adds, “The CE market of India was a little down in the last financial year at about 8%. As per ICEMA report, in FY 20 -21 about 92,000 Construction Equipment were sold. However the volume is expected to triple before 2030. The engine emission norms have changed in 2021 from BS III to BS IV, and soon it will be BS V. The government is investing a lot in the construction sector, so there is optimism for the coming years. Demand for enhanced safety and electronification will grow and so we are well positioned to support this market whilst expanding our local presence”.
“We have seen the country evolving over the last 10 years or so, and today we see a strong base for world-class manufacturing in India. A few years ago, the slogan was Make in India for India, now it is already Make in India for the World. We look forward to this development of India as a manufacturing hub and for exports to world markets, including USA and Europe”
COBO is a privately owned Italian company established in 1949 with its headquarters in northern Italy and worldwide leader in design, manufacturing and supply of global solutions and integrated systems for the mobile machinery industry including but not limited to Agricultural Machinery, Construction Equipment as well as material handling, Access Work Platforms, municipality vehicles and the premium segment of 2 and 4 wheelers market.
The Group has 7 manufacturing plants in Italy and one each in USA, Brazil, Romania and China. In addition to that sales, marketing, software engineering and after sales offices in France, Germany, Hong Kong, Australia and a branch office in Faridabad, India. COBO is committed to consolidate and further develop its presence in India so stay tuned for more news.