NBEE: Meeting Challenges with Tech-Enabled Machines

NB Equipments & Engineering
Nilesh Bhorkar, Chairman & Managing Director, NB Equipments & Engineering, shares the challenges in the market and the company’s strategies to strengthen its position in the face of competition.

With the government's focus on infrastructure development and significant budget allocations, the market for infrastructure in India is poised for substantial growth in the next 10 to 15 years. This sustained focus on building and improving key infrastructure elements will lead to robust development and expansion of infra projects across India.

infrastructure development and significant budget allocations

Technology and Innovative machines at NBEE

At NB Equipments & Engineering, (NBEE) we believe that maintaining our fleet amidst the rapid advancements in technology and market demands is crucial and updating it is a key selling point. As one of the youngest fleet owners in the ERD division, our simple strategy revolves around maintaining a fleet with an average equipment age of 10 years. This approach ensures that we consistently have the youngest fleet with the latest technology and innovative machines onboard. In the ESD division, we have partnered with leading manufacturers to provide top-quality equipment. We represent Horyong from Korea for Truck AWP and LGMG for self-propelled Boom and Scissors.

As always, NBEE places a strong emphasis on the technical aspects of cranes and project requirements. We focus on critical factors such as lifting capacity, rigging, and project-specific needs. Take, for instance, the Atal Setu project (MTHL Mumbai), where 70% of the construction activity took place in the sea or marine area. Cranes were deployed on barges for piling and lifting work, making crane stability and ground pressure crucial considerations in determining barge capacity. With our expertise, we assisted our client in making informed decisions regarding crane capacity, such as choosing between 250 or 150 MT, and ultimately optimizing costs for both cranes and barges.

Dealing with Competition

NB Equipments & Engineering
As regards our strategy for competing effectively, we are offering competitive pricing and positioning our brand strongly in the market. We have a simple strategy for FRANNA. We categorize the market into three segments: A, B, and C. FRANNA belongs to the A category, where customers prioritize safety and quality above all else. FRANNA is committed to meeting these standards, ensuring that its features and solutions align with the needs and expectations of our valued A-category customers.

Exploring new avenues is essential for our growth; we are keen to tap into the Wind Turbine Generator (WTG) industry for crane rental services. We also plan to focus on local manufacturing for our Aerial Work Platform (AWP) business.

After-sales Services

We provide timely after-sales services and ensure the availability of spare parts, including for the international brands that we are representing. Leveraging our extensive experience and expertise, we have developed a comprehensive spare parts’ recommended list. We have also established a centralized spare parts warehouse in the suburbs of Mumbai to cater to our customers' needs, ensuring prompt and reliable support whenever required.

infrastructure development and significant budget allocations

Skill Development and Training

Considering the significant growth anticipated in the sector, the main challenge is the availability of skilled manpower and resources. As the industry expands, the demand for skilled professionals is expected to soar, posing a potential bottleneck in the progress of projects. Addressing this challenge will be crucial to sustain the sector's growth momentum in the long run.

Since NBEE represents many brands, safety and skill development training programs for our clients' operators are a necessity and therefore an integral part of our organization’s culture. In fact, skilled operators and support staff form the backbone of our organization. We prioritize continuous training and development to ensure that our operators are equipped with the latest skills and knowledge. By providing frequent training sessions, we empower our operators to enhance their skills and stay updated with industry best practices.
LIFTING & SPECIALIZED TRANSPORT, March - April 2024
Rough Terrain Crane Sector Seeing High Traction: Tadano, Liebherr & ACE

Rough Terrain Crane Sector Seeing High Traction: Tadano, Liebherr & ACE

Amidst the dynamic landscape of India's construction industry, the rough terrain cranes sector is experiencing a notable surge in activity, driven by evolving demand patterns. Manufacturers like Tadano, Liebherr and ACE are swiftly adapting

Read more ...

Growing Mechanization in India’s Real Estate Construction Sector: CMAC

Growing Mechanization in India’s Real Estate Construction Sector: CMAC

From modest beginnings marked by reliance on traditional construction methods to the present era of sophisticated technology-driven solutions, the real estate sector is seeing a significant shift in the way vertical construction

Read more ...

Alpha Services leading innovation in Mobile and Fixed Tower Cranes

Alpha Services leading innovation in Mobile and Fixed Tower Cranes

Alpha Services, a company that introduced Mobile Tower Cranes to the Indian market in 1988, is today a leading play‎er in the segment and is also growing steadily in the Fixed Tower crane segment. The cranes are designed for material handling jobs

Read more ...

Preventing Tower Crane Accidents

Preventing Tower Crane Accidents

Crane accidents are a prevalent concern worldwide. The accidents stem from factors like operator errors, unpredictable wind gusts, overloading, and structural deficiencies, necessitating proactive measures to mitigate potential risks and

Read more ...

Tower Crane Market: ACE, Liebherr India & Alpha Cranes

Tower Crane Market: ACE, Liebherr India & Alpha Cranes

The Indian construction industry is seeking efficient and high capacity lifting solutions for the construction of high-rise buildings and mega infrastructure projects. This demand is being met by tower cranes, as they can lift heavy loads

Read more ...

Manitou: Backhoe loaders, scissor lifts, telehandlers

Manitou: Backhoe loaders, scissor lifts, telehandlers

Manitou South Asia, a Manitou Group subsidiary, showcased its backhoe loader, telehandler, and skid steer loader, which exemplified the brand’s adherence to BS (CEV) V standards that meet the latest regulatory requirements.

Read more ...

ACE: New Tower & Pick-n-Carry Cranes, upgraded Backhoe Loader

ACE: New Tower & Pick-n-Carry Cranes, upgraded Backhoe Loader

Indian Construction Equipment manufacturing conglomerate, Action Construction Equipment (ACE) displayed its new range of tower cranes, new pick-n-carry cranes, and an upgraded version of its backhoe loaders at Excon. The new 6 to 8-ton

Read more ...

Liebherr: Tower & mobile Cranes, loaders & dozers for Indian market

Liebherr: Tower & mobile Cranes, loaders & dozers for Indian market

On display at Excon were NC-LH 12-55 tower crane, the LRT 1100-2.1 rough terrain crane, the L 550 and L 566 wheel loaders, and the PR 736 crawler dozer - all of which offer customised solutions for the Indian construction industry.

Read more ...

Abhay Rana's Versatile MAGNI Rotating Telehandlers

Abhay Rana's Versatile MAGNI Rotating Telehandlers

Abhay Rana Infra Services Private Limited, which entered into an Exclusive Distribution tie-up with Magni Telehandlers for India in 2023, exhibited the Rotating Telehandlers for the first time at Excon. The Rotating Telehandlers are very

Read more ...

Everest Engineering offers world's largest Passenger Hoist

Everest Engineering offers world's largest Passenger Hoist

Everest Engineering Equipment introduced the world's largest passenger hoist, with a remarkable 3.2-ton capacity and twin cages of a total 6.4 tons. What makes it stand out is its operation on a single mast, offering a unique and

Read more ...

Sarens: Transported & Installs 16 Wind Turbines at Jagaluru Wind Farm

Sarens: Transported & Installs 16 Wind Turbines at Jagaluru Wind Farm

Sarens, a world leader in heavy lifting, engineered transport and crane rental solutions, has been entrusted with the lifting of sixteen EN3.3MW 140mHH wind turbines at the Jagaluru hybrid plant in Karnataka. This TCI (Transport, Crane and Installation) project

Read more ...

Sarens Deploys Boom Crane & Lifting Tackles for Tata Steel Project

Sarens Deploys Boom Crane & Lifting Tackles for Tata Steel Project

Working on the biggest and boldest projects in the world is Saren–the reason why we were proud to help Tata Steel Limited construct the largest blast furnace in India. As part of this operation, Sarens deployed our 1.600MT-capacity crawler lattice boom crane

Read more ...

Mammoet Deploys Three World’s Largest Heavy Lift Ring Cranes In India

Mammoet Deploys Three World’s Largest Heavy Lift Ring Cranes In India

Mammoet, the global leader in heavy lifting and transport solutions, is proud to announce the deployment of three of the world's largest heavy lift ring cranes (with a combined 8,600-t of lifting power) in the country's energy industry. This is the first time

Read more ...

Crawler Cranes Increased Usage Across Industries: Liebherr and ACE

Crawler Cranes Increased Usage Across Industries: Liebherr and ACE

Crawler crane manufacturers like Liebherr Cranes India and Action Construction Equipment are bullish on demand prospects in view of the large-scale infra development projects being planned across industries such as petrochemical, power stations, metallurgical

Read more ...

Jungheinrich: Forklifts, Trucks & Logistics Solutions

Jungheinrich: Forklifts, Trucks & Logistics Solutions

Jungheinrich Lift Truck India, a 100% subsidiary of Jungheinrich AG, offers a comprehensive product portfolio of Material Handling Equipment that includes Pallet Trucks, Forklift Trucks, Reach Trucks, and Tow Tractors, besides Logistics Systems & Services

Read more ...

Multiple Benefits of Mobile Cranes Behind Demand

Multiple Benefits of Mobile Cranes Behind Demand

Prominent crane manufacturing companies Liebherr, Schwing Stetter India, and ACE share their views on the current market for mobile cranes and their latest offerings, with P.P. Basistha. Demand for mobile cranes namely all-terrain, truck cranes, and pick-and

Read more ...

MKK Logistics Takes Enerpac Hydraulic Gantry Crane to Higher Level

MKK Logistics Takes Enerpac Hydraulic Gantry Crane to Higher Level

Operating at a height of 14m, Bangladesh-based MKK Logistics, an enterprise of Shams Group of Companies, has used an Enerpac SBL900 hydraulic gantry crane to successfully install a 130t HPIP turbine at a 718MW Combined Cycle Power Plant at Meghnaghat

Read more ...

L&T, Tata Projects & IRB Infrastructure Join MYCRANE

L&T, Tata Projects & IRB Infrastructure Join MYCRANE

Three more global engineering, procurement and construction (EPC) companies have registered at the MYCRANE platform, following successful meetings at the bauma Conexpo event in India. Recognising the cost and time savings on offer, Larsen & Toubro

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.