SEM 915 launched by GMMCO and Caterpillar

On 20 January 2021, GMMCO and Caterpillar launched a new-generation Motor Grader SEM 915. The event was hosted online and saw an enthusiastic participation by customers. Also on display were other SEM models.

V. Chandrashekar, MD & CEO, GMMCO Ltd, said, “We have been selling SEM machines since 2011. Our wheel loaders SEM 656D and SEM 636, dozer SEM 816, and motor grader SEM 919, have been especially successful. Today, GMMCO supports over 120 SEM machines in India. We are now expanding our portfolio with the addition of SEM 915 motor grader.”

Prashant Harisingh Bisen, Senior VP – Construction - GMMCO Ltd, commented, “We have been continuously expanding our service offerings to ensure that our customers’ SEM machines get the right care. The machines are bundled with extended warranty plans, value agreements, and competitive finance schemes. We have over 100 offices, 60 warehouses and 6 workshops to support our customers. All this will make machine ownership experience smooth and convenient.”

Hamid Lavassani, Global Sales & Distribution Manager (SEM), Caterpillar Inc, emphasizing SEM’s commitment to continued growth in India, said, “We understood the customer need for a 150 HP Motor Grader in India, and hence, designed the SEM 915 specifically for India, focusing on improved reliability and reduced operating costs. SEM will be a reliable partner in our customers’ journey by offering minimum downtime and lowest cost of operation.”

Also present at the event were Sam Vedakumar, Worldwide Product Manager, CAT & SEM Motor Graders; EC Manohar, District Manager, Caterpillar India; Bhansi Phansalkar, Country Manager, Caterpillar India; and Sankaranarayanan, Country Sales Manager- SEM.

Published on 13 February 2021

Published in NBM&CW February 2021