MARINI & BOMAG, Fayat Group

"A smart product definitely needs a good showcase. Profitable Technology built with strong focus on sustainable development, like ours, needs to reach grass root levels of construction which can help in making India really profitable, highly productive and environment-friendly, an absolute must for India to be compositely successful in reaching its infrastructure mandate. It is here, event like bC India, which bring the entire construction fraternity at one platform, helps us to send this message across to a wide base of contractors and decision makers in India. The event is a touch point, where contractors can come and feel our machines, compare them in real time and appreciate the difference," says Mr. Blesson Varghese, Managing Director – Fayat India.

He further elaborates, "Education has always been an integral part of our marketing and bC offers a great venue for us to discuss technology straight on the machine, which is not normally possible at the customer’s office. Demonstration of quality is much easier, since users appreciate the difference in real time and compare products, without just been confined to a salesman selling techniques or at times misleading information. Live demos and product presentations, generate a lot of interests. We benefit greatly from building up networks and partnerships during these events."

Apprising about the company’s show focus he says, "This year, our theme for bC is to showcase leading profitable technology for sustainable development and we are displaying some of the leading cutting edge technology for the complete range of equipment for Road construction as for example our brand BOMAG will display some of its highly acclaimed Paving, Milling and Compaction technology whereas Marini, the leader in Asphalt plants will exhibit advanced recycling technologies and unleash a complete range of Smart Energy efficient and Future ready asphalt plants, to be introduced in India, during the first quarter of 2013."

Expecting good years ahead for Indian construction industry he avers, "Infrastructure development is mandate for India or else it will be left out, we hope this will steer the nation on to a fast track on construction. Like every nation, we have come beyond the learning curve and both authorities and contractors have a good share of experience, which we suppose, will promote investment in to reliable, productive, energy saving and profitable products and technology. As our products have been widely used since the mechanization of national highways in the country and professional Indian contractors have greatly benefitted by the use of products through our brands like MARINI & BOMAG. Hence, we are sensing some good pulse and order booking for 2013-14 and surely expect to have a good year ahead."

Fayat Group is known for its sharp focus on Road Building. Keeping the environment in mind, each of its products is built in such a way which delivers top notch performance and promotes sustainable development. The group currently delivers some of the finest technology for the complete road life cycle, which includes equipment for Asphalt production, Paving and Compaction, Road maintenance technologies including slurry sealing, micro surfacing, surface dressing, complete range of machines for Milling and a full range of machines for Recycling, including hot and cold in situ and in plant technology. Currently, the group employs around 18,000 people and has a consolidated turnover of over 3.2 Billion Euros.