Tata Hitachi Launches all-new backhoe loader 'TATA HITACHI SHINRAI', Super+ Series of Hydraulic excavator, range of customized attachments

Tata Hitachi
Tata Hitachi, which participated at bauma CONEXPO INDIA for the first time, showcased its commitment to the corporate message of Chalo Desh Banaye with a range of new products. The star attraction was the commercial rollout of its all-new backhoe loader –TATA HITACHI SHINRAI – that embodied new and advanced features.

Other attractions included the new Super+ series of hydraulic excavators – EX130 Super+ and EX 210 Super+, ZAXIS370LCH: custom made for quarry and granite applications, and ZAXIS220 LCM. Also displayed was TL340H, the Made in India fuel-saving hydrostatic wheel loader and the compact and power packed ZAXIS20U. Added attractions were remanufactured components from Tata Hitachi's Re-Man center, wide range of customized attachments addressing specific customer needs and genuine Tata Hitachi spare parts.

Shin Nakajima, Director - Sales, Service and Customer Support, commented, "Following highly successful launches in the Southern markets, Chhattisgarh, Maharashtra, Bihar and Jharkhand, we are proud to launch SHINRAI in the North today."

Tata Hitachi, a joint venture between Tata Motors Limited (40%) and Hitachi Construction Machinery Company Limited (60%), has three plants: one each in Jamshedpur, Dharwad and Kharagpur. Its product lineup encompasses a wide range of Excavators from 2T – 800T, 35T to 290T Rigid dump trucks, Wheel Loaders and Backhoe Loaders.

Speaking to NBM&CW on the sidelines of the launch, Sandeep Singh, MD, Tata Hitachi informed that they plan to sell 100 backhoes in a month for the first year and will gradually increase the number. "We have already commissioned 120 machines and delivered more than 200, despite some challenges. Our machines are good and customers are happy, and we feel that in six months' time we will have a respectable position. We cannot challenge companies like JCB, who have a big cost advantage, like no other company can challenge us on excavators! At the end of the day, it's the right quality, the right price, the right service and support that matters. Going forward, we will look at producing 100 backhoes per month in 2019 and maybe 200 in two years' time."

He added, "In regard to excavators, Tata Hitachi has a market share of 36% and we want to continue to be seen as a manufacturer of quality machines. We are focusing on quality, pricing and service, which is a good business model for us, and we will continue to grow at an average of 15%."

Tata Hitachi

On stiff competition and pricing he said, "Lower price may be attractive at the time of purchase but if customers are not happy with the machine's performance, nobody will touch it, and this will spread like wild fire. The fact that Tata Hitachi has maintained its position for the last three years, despite some other companies flexing their muscles, we have not dropped even by one percent. This is because we have not compromised on quality or service. We believe that a company should make a good quality machine and be able to take care of customers. We have refurbished our training centers for technicians and operators at our manufacturing facilities with simulators etc. We have put telematics as standard in all our machines and customers are getting alerts on preventive maintenance, fuel consumption and other reports. We are the first to put telematics as standard in all our machines," averred Sandeep Singh

Tata Hitachi

According to him, BS 1V norms for backhoes will kick in by 2020, and a year and half later for excavators, which will increase the cost of machines. Prices have also gone up due to GST and Forex. But in his view, the industry should not worry too much, rather, the CE companies should work on their strengths, is his advice. "Our business today is dependent on both state and central governments as most projects are being initiated and spearheaded by state governments. With the upcoming elections, the CE industry may see a decline, but we envisage long-term growth for the industry. The market will grow by 10% irrespective of which government is at the center, though there might be a slowdown for six months or so. The CE market in 2019 may not be as high as it was in the last two years, so sales may be slow, but they will not be negative," he concluded.
NBM&CW January 2019
Doosan Bobcat India Inaugurates Manufacturing Factory Expansion in Chennai

Doosan Bobcat India Inaugurates Manufacturing Factory Expansion in Chennai

Doosan Bobcat India, an industry leader in Compact Construction Equipment, has inaugurated its 11,300-sqm compact excavator production facility within its existing Chennai plant site. Following nine months of construction, the company’s

Read more ...

Mini Excavator: Lower Costs & Higher Versatility Drive Demand in India

Mini Excavator: Lower Costs & Higher Versatility Drive Demand in India

Newer and varied applications, lower initial purchase cost, lower operating and maintenance costs, and good rental demand, are making the Mini Excavator an attractive machine. NBM&CW looks at the evolving demand scenario for

Read more ...

Hyundai HX35Az Mini Excavator: Suitable for Constricted Work Sites

Hyundai HX35Az Mini Excavator: Suitable for Constricted Work Sites

Hyundai Construction Equipment India's HX35Az mini excavator delivers performance and efficiency for confined work sites.

Read more ...

CASE Mini Excavators: Powerful Engines & Advanced Safety Features

CASE Mini Excavators: Powerful Engines & Advanced Safety Features

CASE Construction Equipment offers a wide range of mini excavators (1.5-6 tons) with powerful engines, ergonomic design, and advanced safety features.

Read more ...

Kobelco Mini Excavators: Advanced Features & Reliable Performance

Kobelco Mini Excavators: Advanced Features & Reliable Performance

Kobelco India offers reliable mini excavators ranging from 0.8 to 6 tons, with advanced features like hydraulics, zero-tail swing, noise reduction & comfortable ergonomics.

Read more ...

Sany India Leads the Growing Mini Excavator Market with Diverse Lineup

Sany India Leads the Growing Mini Excavator Market with Diverse Lineup

Sany India offers a wide range of mini excavators to suit diverse needs, from compact 2-ton models for confined spaces to powerful 4.5-6 ton machines for demanding jobs. Sany excavators boast high performance, operator comfort, and advanced safety features.

Read more ...

Tata Hitachi Mini Excavators: Advanced Features & Fuel Efficiency

Tata Hitachi Mini Excavators: Advanced Features & Fuel Efficiency

Tata Hitachi offers a wide range of mini excavators (2-ton to 4-ton) with advanced features, various attachments, and excellent fuel efficiency, making them ideal for diverse construction and agricultural applications.

Read more ...

Fine Equipments Mini Excavators: Spacious Cabins & Powerful Hydraulics

Fine Equipments Mini Excavators: Spacious Cabins & Powerful Hydraulics

Fine Equipments offers a range of indigenously developed mini excavators (2-ton to 3.8-ton) designed for Indian conditions, with spacious cabins, powerful hydraulics, and easy maintenance for various construction projects.

Read more ...

Liugong India Electric Excavator & Wheel Loader: Operation & Cost Benefit

Liugong India Electric Excavator & Wheel Loader: Operation & Cost Benefit

Nischal Mehrotra, Sr. Vice President – Sales & Marketing, Liugong India, discusses with P.P. Basistha the operation and cost benefits of their electric excavator & wheel loader and their sales and marketing plans.

Read more ...

Bullwork Mobility: Autonomous Machines UGV Vamana And Tractor

Bullwork Mobility: Autonomous Machines UGV Vamana And Tractor

Bullwork Mobility has introduced an innovative line of autonomous machines like UGV Vamana Pro And Tractor (Beast), featuring advanced smart technology and AI systems. This development marks a substantial leap forward in the industry

Read more ...

JCB introduces Hydrogen Powered 3DX Backhoe Loader

JCB introduces Hydrogen Powered 3DX Backhoe Loader

JCB’s £100 million project to produce super-efficient hydrogen engines made its Asian debut when the company unveiled its hydrogen combustion technology (its first-ever trade show appearance anywhere in the

Read more ...

SANY India displays electric loader, excavator & hybrid truck crane

SANY India displays electric loader, excavator & hybrid truck crane

SANY India, a leading manufacturer of construction equipment, showcased 44 machines, including 15 new models, that consist of electric machines designed for diverse applications such as earthwork, excavation, heavy lifting

Read more ...

Volvo CE: India's first grid connected electric excavator, wheel loader

Volvo CE: India's first grid connected electric excavator, wheel loader

Volvo CE launched its EC500 electric excavator (India’s first grid-connected electric excavator) in the 50-ton class, thereby making a transition to zero-emission mining and construction machinery. It showcased its L120 Electric

Read more ...

Kobelco's excavator with attachments - a multifunctional machine

Kobelco's excavator with attachments - a multifunctional machine

“Kobelco views Excon as the paramount construction and infrastructure show, recognizing the significance of exploring new technological innovations in the industry. Excon serves as a platform to showcase to the world the opportunities

Read more ...

Caterpillar next-generation excavators, motor graders, backhoe loaders

Caterpillar next-generation excavators, motor graders, backhoe loaders

The Caterpillar exhibit featured around 20 machines and accompanying work tools. On display were next-generation excavators, motor graders, backhoe loaders, generator sets, as well as rebuild machines. Caterpillar also celebrated

Read more ...

CASE: Skid Steer Loader & mini-Excavator, backhoe, soil compactor

CASE: Skid Steer Loader & mini-Excavator, backhoe, soil compactor

CASE Construction Equipment, a leading brand of CNH Industrial, announced their readiness for BS (CEV) V compliance by showcasing their marquee Backhoe Loader – 770 NX Plus and Soil Compactor 1107 NX-PD at Excon. It also marked their

Read more ...

Tata Hitachi's backhoe, excavators and wheel loaders

Tata Hitachi's backhoe, excavators and wheel loaders

Tata Hitachi, a frontrunner in the construction equipment industry, inaugurated its pavilion under the theme of ‘Aao Kartavya Nibhaye, Chalo Desh Banaye’; the theme reinforces Tata Hitachi’s commitment to fostering a sense of duty

Read more ...

Hyundai India: Focus on Smart+ Excavators

Hyundai India: Focus on Smart+ Excavators

Hyundai India displayed its 3 and 5-ton wheel loaders which have been indigenously manufactured at Hyundai’s Chakan Plant. Also on display was the company’s HX 360L and HX 380L series of excavator and new ‘Smart+’ excavators which

Read more ...

Liugong highlights Electric Wheel Loaders

Liugong highlights Electric Wheel Loaders

Liugong India displayed its 105 tons tipper trucks, 65 tons tracked excavators, 206 hp dozers and 2 ton electric wheel loaders. The company expects rising demand for its electric wheel loaders from construction and various

Read more ...

To get latest updates on whatsapp, Save +91 93545 87773 and send us a 'Saved' message
Click Here to Subscribe to Our eNewsletter.