Expectations of Better Days Rule High With Crushers Manufacturers
The recent decision of the Supreme Court, revoking ban on iron ore mining in Goa setting 20 million tons of cap on mining has brought cheers to the camp of crushing and screening plant manufacturers, reeling under the prolonged slump of iron ore mining arising out of the ban. Manufacturers are also cheerful on the big ticket expansion of Steel Authority of India. The PSU behemoth has recently commissioned its new blast furnace in its Eastern India facility, thereby requiring enhanced processing of iron ore. Targeted completion of Kalinganagar mega steel plant in Odisha by Tata Steel and that of Bhushan steel along with ongoing planned expansion of scores of secondary steel plants in West Bengal and Jharkhand are also the reasons for improved business sentiment. Expansion of newer road projects in North Eastern part of the country, required to be built through blasting-drilling and crushing is an added reason for improved business sentiment both for the tracked and wheeled plant manufacturers.
The new heightened business sentiment is not fully without substance as manufacturers have reported newer orders. The fresh orders have been from road construction aggregate segments and railway ballast sectors. Manufacturers expect the demand trend to pick up, however are not too sure what will be the magnitude of the off take and till how long it will sustain. The positive business sentiment is not without apprehension as competition is well likely to intensify with new lease of life to the sector with manufacturers rushing to fill up the emerging demand gaps. Manufacturers will look to take on the fresh round of competition through increased introduction of newer solutions.
He elaborates, "CH 540 has global quality standards. This has unique features of its plastic free (enviornment friendly) and uses IE3 motors. It is highly automated, Which enables 30% higher performance and throw upto 52 mm. The cone mounted on the wheel plant comes with bolted design, allowing it to absorb vibration and have a longer life with minimal replacement of spares and components at least by 25-30 percent. The added advantages are that being modular, it is quicker to assemble and dissemble the unit. Performance and operations of the machine can be digitally read." He continues, "Cost minimization has been ensured in our related material conveyors structures by making them powder coated as compared to normal painting in other contemporary conveyors. Several new introduction initiatives has been taken in pullies, impact pads etc.
Sandvik India has more than 400 tracked plants working in India. It has a fleet of 150 plants in Eastern India itself. To strengthen support to the existing population of plants and the newer units, the Swedish company has newly launched it's 24x7 service center which will monitor the MTTR (Mean Time To Restore) against each customer complain. In accordance to the programme, the company evaluates, time taken to restore the equipment through appropriate supply of parts and components following launch of the complaint by the customer. Mr. Ashoktaru says, "The programme has been launched, so as to minimize any possible productivity loss of the customers." He adds,"We have categorized our services into various levels, for e.g. Security and secutiry plus services which will provide the customer with extended warranty of the equipments against a minimum service charges. Taileor made Product support services are also rendered accordingly, based on the nature of the customers. To strengthen support further, we are in the process of appointing increasing number of dealers at strategic locations in Southern and Northern India. The broader objective is to be closer to our customers and render total product support through our team in a time efficicent manner."Presently, the company has three dealers one each in Odisha, Jharkhand and West Bengal.
He continues, "cost savings can be made as propel QM – 350 cone crushers comes large stroke with high speed mantle and concave which generates less crushed fines. Uninterrupted feed hopper design ensures trouble free gravitational flow of feed materials, which saves not only the main shaft but also helps even wearing of liners, reducing the production cost per ton. This benefits the users at large to gain the returns on investment with in shortest period."
"While introducing newer products is a strategy to gain market share, operations and maintenance contract is our major strategy to gain market from existing and newer customers. Large chunk of business is contributed from our existing customers. We have been able to retain our brand identity through our well packaged services enabling them to downsize production costs. Further value engineering on our plants by provision of motors with lesser power consumption per ton aggregates crushed has been the other additives to drive business, enabling us to gain market share from our competitors", adds Mr. Kumar. Propel has its marketing, sales, and dealers network at Delhi, Maharashtra, Goa, Gujarat, Tamilnadu, Karnataka, Kerala Rajasthan, Uttarkhand and Andhra Pradesh.
Propel manufactures stationary, skid mounted and semi mobile plants between the capacities range of 150 – 600 TPH. Propel crusher equipment are available between 150-200-400 TPH ranges.
To minimize the cost of owning and operating equipment, Puzzolana is expanding its foundry and shortening the assembly processes. Mr. Pai says, "Our emphasis is to ensure quality 'Just in Time' production using six sigma like strategic manufacturing practices customized to Indian conditions and requirements. We are also planning to start off workshops and assembly abroad to be a global supplier with an Indian base."
Puzzolana has 2000+ Plants working in India. According to Mr. Pai, "The plants are supported by stock points throughout the crushing zones through our dealers and also stocking with our customers and through part contracts and maintenance contracts. We have service teams placed at 18 locations across India. In addition, parts are also available in 5 different locations and 5 more parts centers are under consideration."
Mr. Pai mentions, "We have planned to expand our business and to appoint dealers in North and North east parts of India and also in Middle East and Africa, where the business volumes are increasing."
Service OrientationThe introduction of new product is the chosen strategy of certain manufacturers to build up and retain market presence whereas strengthening of product supports have been opted by others to retain market space. This is taking cognizance to the fact that remaining closer to plant owners holds value if the project is taking place at a remote location, if it is time bound dovetailed with thinner business margins.
Following major slow down in Iron Ore Mining, Powerscreen refocused developing business in Construction segment with very encouraging results. Powerscreen will continue to increase its base in construction sector by improved product support as well as product improvement to meet the requirements of the contractors.
Our engineering division continuously strives to incorporate the latest technology into our products. From fully Integrated control systems which drive more intuitive operator interfaces, to implementing control system based fuel saving innovations and energy efficient direct drive transmission strategies, our equipment is at the forefront of the latest industry advancements. Our crusher range allows for complete interplant linking, ensuring more effective material flow through the entire process. The instinctive operator systems in our latest machine releases ensure that operator training can be carried out in a shorter period of time. This improves the ability of the operator to understand the process control and to manipulate the operating characteristics of the plant for differing applications and machine throughput. When this is combined with innovative diagnostics and operator information, it ensures plant productivity is maximized. Further I would like to emphasize that in Powerscreen, Research and Development are an important part of the Powerscreen strategy. Annually we hold focus groups and carry out numerous surveys to gain greater insight into current needs and identify changing market trends.
As a result of this feedback the engineering team are able to focus on incremental improvements to the existing product range and update our product development strategy to anticipate future market requirements
Mr. Khoda further added that despite concerns in the Indian market Powerscreen still see India as an important strategic market with potential. The main growth drivers presently have been
- Road Sector
- Mining Sector other than Iron Ore
Mr. Palagri informs, "As the three big global manufacturers are already producing in India, the Kleemann fully built tracked plants from Germany would be offered for projects where high productivity and low lifetime cost is a requisite." To make the products affordable to Indian customers, Kleemann range of screens would be manufactured in Pune for which the process is underway. Improvisations would be made in the plants, in accordance with the Indian aggregate and mineral processing requirements.
While manufacturers may gain from introduction of newer product line and strengthening services support. However, broader issues of finance availability and viability of the plants running has also to be ensured.