JCB launches Safety and Lifestyle Shoes

Vipin Sondhi (MD & CEO JCB India) launching JCB Shoes along with Arjun Mirdha (Executive Vice President, Sales & Marketing), Amit Gossain ( Vice President, Marketing & Business Development) and John Atkinson (Director JCB Consumer Products).

JCB launches Safety and Lifestyle Shoes

JCB India Ltd., India's largest manufacturer of Earthmoving and Construction Equipment, proudly announced the launch of top of the line, rugged, reliable and durable shoes. During the event, JCB unveiled its entire range of rugged safety and stylish lifestyle shoes. The range includes 6 styles in Safety shoes and 15 in Lifestyle with 23 SKUs. The price range of Safety shoes is from Rs.700 to Rs.1200 and for Lifestyle from Rs.1995 to Rs.3995 respectively. The JCB Lifestyle shoes would be available at Reliance Footprint outlets pan India and will also be distributed through JCB's channel while the JCB Safety shoes will be sold through distribution channels across the country.

Safety Footwear from JCB
JCB has entered into an agreement with one of the world's leading shoemakers Rahman Industries Ltd. Rahman Industries is the largest safety shoe manufacturer in India and the second largest worldwide with presence across several countries.

JCB works in safe working conditions with the most stringent safety norms in effect at its manufacturing facilities in Ballabgarh and Pune. JCB also believes in promoting safety at workplace in a big way and with launch of safety shoes has taken yet another step towards promoting safety. JCB trains operators to enhance their skills in safe operation of construction machines through their 13 operator training centers.

Speaking on the occasion, Mr. Vipin Sondhi MD & CEO JCB India Ltd. said, 'With this, JCB is taking some of its core equities viz. ruggedness, reliability, comfort, aesthetics and transferring them to a different product segment. We hope to sell to all safety conscious corporate and youngsters looking for style. Our target is to sell 50,000 pairs by end of 2011.'

Safety Footwear from JCB
The JCB Lifestyle shoes would be available in both trendy designs to suit the young age group and rugged designs for those who like the tough looks. The JCB Safety shoes are available with antistatic and oil resistant soles to provide excellent grip, while moving in construction sites and other such hazard areas. These water repellent shoes meet Indian Standards and contain rust resistant epoxy coated steel toecap with protection against compression injury upto 200 joules.

JCB today is the market leader in construction equipment sector in India with over 50% market share. It has created history in India by selling its 100001st machine recently.

JCB, the fastest growing company in the Indian earthmoving and construction equipment industry, is a pioneer in the industry and has been recording excellent growth rates. In addition to this, JCB has already invested in some of the largest and best Parts, Warehouses and Training centers.
NBM&CW November 2010
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